Apple Arcade seeks to upend another business model

Apple Arcade, featuring games such as “Skate City” from Snowman, is playable from an all-new tab on the App Store across iPhone, iPad, iPod touch, Mac and Apple TV.
Apple Arcade, featuring games such as “Skate City” from Snowman, is playable from an all-new tab on the App Store across iPhone, iPad, iPod touch, Mac and Apple TV.

Apple Arcade will be available on the App Store on Thursday, September 19 with iOS 13, offering an all-new way to enjoy games without limits. With a subscription to Apple Arcade for $4.99 per month, users get unlimited access to the entire catalog of over 100 new, exclusive games, all playable across iPhone, iPad, iPod touch, Mac and Apple TV.

Shira Ovide for Bloomberg:

The success of Arcade hinges on Apple’s ability to upend an established model for what are known as casual mobile games. These diversions — think Pokemon Go or Clash of Clans rather than lavish Xbox or PlayStation video games — tend to be free to download and play. The companies make money by showing advertisements in the games or persuading users to buy digital trinkets like an advanced virtual weapon.

In short, Apple wants people to pay $5 a month for the types of games they have been getting free, but without ads or in-app purchases. The proposition makes Arcade an intriguing test of Apple’s capability to reshape an industry, consumer behavior and pricing models.

Apple is reportedly spending hundreds of millions of dollars to secure video games for Arcade, and the money will free developers from plotting ways to squeeze extra nickels out of players. Apple is also handpicking the titles for Arcade, and many Apple device owners trust the company to give them convenient and fun video games for their five bucks a month.

MacDailyNews Take: Apple Arcade features exclusive games. All it needs is one hit to be worth the $4.99 per month. No limits, no extras to buy, no interstitials to wait through, just full, unlimited, exclusive titles for less than five bucks a month!

4 Comments

  1. I’m thinking Apple will only put games in Arcade that really show off the graphics and computational abilities of iPhones/iPads and even watches. This will open up the market for really good stand alone games that can sold in the App Store. Basically I’m thinking of games at the highest end not simple games on the low end.

    Developers can say look what our game does in Arcade, now check out our even better game in the App Store. 🙂

  2. It looks like this will appeal to parents who want to let children play arcade style games without running the micro transactions gauntlet. I also think this goes some way to resolving the problem of how developers can make money from smaller arcade games such as these.

  3. I completely agree that something has to be done about the ethics of (not all but) many devs. However the reason the freemium model exists is because it was developer driven or consumer driven?

  4. I may be naive but I hope for the return of some of the simple basic games that I played on my iPad1. They died off once the biz model matured to “gouge and re-gouge” but maybe they can come back again….? I could spend hours (off and on) playing “brick shooter” but there is no money in it under the present model.

Reader Feedback

This site uses Akismet to reduce spam. Learn how your comment data is processed.