Apple CEO Cook: We want to make the new Mac Pro in the U.S., too

Apple's new 2019 Mac Pro
Apple’s new 2019 Mac Pro

Via Reuters:

Apple Inc. Chief Executive Tim Cook on Tuesday said that the desire to keep Mac Pro computer production in United States was behind the company’s recent request for tariff exclusions. “We want to continue to be here,” he told analysts on a post-earnings call, adding that the company is investing in capacity to manufacture $6,000 Mac Pros in the United States.

The Wall Street Journal reported in June that Apple is shifting manufacturing of its new Mac Pro desktop computer to China from Texas.

Last week, U.S. President Donald Trump said his administration would not grant Apple any relief for tariffs on parts made in China for Mac Pro, later adding that he thought the firm would build a plant in Texas.

MacDailyNews Take: So, The Wall Street Journal report was either wrong or Cook has changed his mind rather abruptly. We suspect the former.

Hopefully, this will all work out and the Mac Pro can continue to be assembled in the U.S as Apple wishes (this time with Mac professionals actually buying them in significant quantities, as we doubt has been the case for many years; we suspect work on the Trash Can Mac Pro assembly line was rather sparse in recent years given the product’s advanced age and painfully obvious dead-endedness).

27 Comments

  1. The WSJ was deliberately misleading or just plain stupid. The request for tariff exemption was for components of the Mac Pro made in China not the assembly of the Mac Pro.
    Why on earth would they need tariff exemption on a part made in China for something they planned to assemble in China? WSJ asserted that production was going to shift and no one seems to have questioned their flawed logic.

    1. “Why on earth would they need tariff exemption on a part made in China for something they planned to assemble in China?”

      You seemed to have overlooked the obvious answer: to sell it in the US.

  2. Apple has never manufactured a Mac Pro in the USA. It outsourced its manufacturing of the Trashcan to Flextronics (now Flex Ltd.), a thoroughly global tech assembler with origins in Singapore. Flex also manufactures many other manufacturers’ devices including Lenovo and Fitbit devices, which were roundly trashed by the usual MDN peanut gallery, apparently ignorant as usual that Apple doesn’t actually build anything anymore, let alone lead in hardware innovation that benefits the end user.

    By now you should realize that Timmy doesn’t believe in vertical integration. He will always outsource the hard work whenever possible. Why should anyone be surprised then when any Apple product feature is brought to market by a competitor in months, at a lower price, and often with better performance.

    https://www.zdnet.com/article/apples-weak-link-on-secrets-contract-equipment-manufacturing/

      1. Does IP theft have an expiration date in your head? Trump claims that decades of unfair trade practices is why he’s taxing US consumers of chinese stuff. Old Bone-spurs is just fine with cheap plastic junk from Vietnam and Korea though. Consistency …. not.

    1. The 2013 Mac Pro has been manufactured (a term that by law requires more than 90% of the components be US made) in Austin, Texas. The last I looked, Austin, Texas, was still part of the United States of America.

      1. Actually, that’s not the legal requirement.

        Likely the 2019 MacPro will be assembled in the U.S. (at least I truly hope so) from parts coming in from worldwide. Even the motherboards themselves will almost certainly be made outside the U.S. Some high cost items (Xeons, etc.) are likely to be made in the U.S. but the vast majority of individual pieces will not.

        Hell, go as far back as the Fremont, Colorado plant that built Macs in the 80s. It assembled Macs from parts from all over, yet the Macs were considered to be made in the U.S.

      1. you aren’t understanding Mike’s point. Flex assembled the trashcan for Apple. yeah, in Austin. from parts made all over the planet. just like all iphones are made by Foxconn in China. Apple didn’t make any of those components. suppliers did. Cook doesn’t care where it’s screwed together, he just picks the lowest cost contract builder.

        it would be more intelligent if Apple had MULTIPLE assemblers and some manufacturing of their own, geographically diversified. extreme outsourcing sinks all companies.

        1. You’ve obviously never been involved in manufacturing. The tooling costs associated with multiple facilities producing the same item would be prohibitive from a cost/accounting perspective.

          1. It really depends on the product and the tooling required.

            For example, take the new cheesegrater case … do you see any good reason why it can’t be made by any random CNC lathing shop anywhere in the USA?

            1. Capacity more than likely. Understanding how the world is changing, many American companies stopped focusing on “making the same thing millions of times” (there’s not a lot of profit in it and China can always beat you at that game) and started focusing on “close integration with the customer on custom made low production expensive parts”. If you need 300 of something that requires some hand tooling produced in a month, the US has got you. Need several million screws? They’ll get them to you a few batches at a time…or you may have to drive to pick them up in your Lexus 🙂

        2. Actually I think you are over estimating his point, it seems to me it was simply claiming that Apple doesn’t make it in the US its a supplier that does it for them. Too anal to actually notice I guess, but I doubt many people actually think that Apple is into manufacturing itself so long after they left the parents garage.

          1. Anyone who starts a statement “APPLE SHOULD MAKE THESE…” quite literally thinks Apple has factories in the world with Apple employees in them such that they can just shut down a factory one place and build another one elsewhere. Someone who understands the difference would be more nuanced… “Apple should lean on Foxconn and other suppliers to expand their global footprint so that they actually have an option of where something is made, instead of the default China”

            But, those screaming “APPLE SHOULD MAKE THESE IN THE USA!!” are not really those that do that type of deeper thinking. If they did, they wouldn’t make the statement in the first place 🙂

    2. Oh dear the flat earners are out again. So even though Touch ID and Face Recognition actually came to market before Apple produced theirs, even years later they are still trying to match the performance on consumer products so that puts a big dent in your claim in that regard.

      As for the link to an article from 2010 what does that actually enlighten us upon, other than out sourcing is the norm these days by US companies and we already know Apple outsources almost everything to specialists, the A Series chip, Macs, iPads et al surely tells us that. The Country where these things are produced is the only true variable. Flextronics is hardly a secret by the way.

      1. “later adding that he thought the firm would build a plant in Texas.”
        The person this quote is attributed to thought Apple… not Flextronics, should build a plant in Texas. And even IF they meant Flextronics, Flextronics is ALREADY THERE. They don’t need to a build a plant. So, incorrect on a couple levels at least.

        I would wager the majority of folks have this same view.

  3. Best it is made in China. Apple should move to China. 2 billion people with nothing but time on there hands. That’s how wars are started. China would have to have its people do something. Americans steal. They also can’t keep a secret, they lie, look at their president. Best Apple move to another country, China is just as good as any other.

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