Analysts still can’t seem to estimate Apple Mac sales data consistently

Eric Slivka for MacRumors:

Gartner says worldwide PC shipments were up 1.5 percent year-over-year, with Lenovo leading the way on strong growth and HP and Dell sitting in second and third places respectively. Apple registered in fourth place with an estimated 3.711 million Macs shipped, a 0.2 percent decline over the previous year, while Acer and Asus rounded out the top vendors on a global basis.

If accurate, Gartner’s estimates would put Apple with its lowest share of the U.S. PC market since the first quarter of 2014 and the lowest recorded on a global basis since Gartner started including Apple as a top global vendor in the third quarter of 2014.

IDC’s estimates paint a much different picture, however, projecting worldwide PC shipment growth of 4.7 percent compared to the second quarter of 2018. IDC pegs Apple as having shipped 4.011 million Macs in the quarter for nearly 10 percent year-over-year growth.

MacDailyNews Take: Regular readers will by now be used to that quarterly sense of shock at how Gartner and IDC can’t seem to estimate Mac sales figures that seem consistent against each other.

4 Comments

  1. Either they can’t or they don’t want to. There’s always a fair amount of doubt surrounding Apple when it comes to earnings. I’m not sure how important it is but it seems a bit crooked if it’s actually a matter of stock manipulation. I’ll just chalk it up to Apple being first and foremost, The iPhone Company and not trying hard enough to sell their computer products to the enterprise.

  2. When Apple was still releasing sales numbers I remember analysts getting the numbers wrong AFTER Apple listed unit sales in the Financial Report. They doggedly stuck to their ‘algorithms, projection charts, tealeaves’ when the sales numbers were staring them in the face.

    1. Davewrite, that’s exactly why Apple stopped publishing numbers. For years, they were the only PC maker that provided data on actual sales. The others only allowed estimates of numbers shipped (but not necessarily sold to a consumer). Publishing accurate data helped their competitors but never, ever, helped Apple’s share price. That’s why they have stopped providing detailed sales figures for any of their products.

  3. I would lean towards IDC – this time… Apple has been updating it’s MacBooks much, much, more consistently with Intel processor upgrades and model refreshes.

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