At some point during its attempt to recruit her, Apple arranged a meeting between CEO, Tim Cook, and the then Burberry CEO, Ahrendts:
“I’ll never forget the first meeting with him because he is such a man of peace,” she said. “And I remember leaving him saying, ‘How do you do this? How do you run something so Titanic but yet he’s so centred?’”
“I had tremendous admiration for that after the first meeting.”
A year later, Cook convinced her to join Apple when he mentioned watching her TED talk on Energy. “You know, you’re meant to be here,” he said.
MacDailyNews Take: We’ve heard about the TED talk connection before, but it seems very interesting that Ahrendts has so much faith in Apple’s controversial CEO, Tim Cook…