“That might sound a bit over the top, but Apple has a strong commercial self-interest in not only keeping original news and storytelling alive but in making the photojournalism and wordcraft behind it successful in their own right,” Dilger writes. “Print journalism certainly does appear to need saving. According to data from Statistica, global magazine print revenues in 2015 were $86.07 billion. Next year in 2020, revenues are predicted to fall to $67.56 billion.”
“On the web, Yahoo, Google, and Facebook have worked to create proprietary portals where users can get a ‘free’ news feed for nothing apart from the cost of being tracked and monitored, and where the majority of the technology involved in delivering the news isn’t going to journalists or photographers or news organizations, but to the developers of sophisticated interest and demographic tracking,” Dilger writes. “Google, Facebook, and other advertisers are generating huge revenues, but aren’t splitting much of their huge wealth with news publishers. They are not even in the news content business. The revenues they collect are not from consumers paying for information. They are from advertisers looking to exploit audiences.”
“News+ is another iTunes-like business in that it links people who create real content — whether music, apps, games or written work and photography — with people who want to enjoy real content and are ready to pay for high-quality work,” Dilger writes. “As the middle man, Apple takes a cut of this business. But more importantly for Apple, it creates something of real value that is uniquely available on its platforms, giving its high-end, intellectual, and affluent audience another reason to buy an iPhone rather than a commodity Android that is just as good at scrolling through Facebook, or Google News headlines or WeChat but has nothing like News+.”
Read more in the full article here.
MacDailyNews Take: Apple News+ is yet another point of differentiation for Apple devices that, in time, has the potential to save many magazines and newspapers from folding.
Only time will tell if Apple News+ can kill fake news and save journalism. About the former, forget it. Fake news is nothing new and it’s here to stay. About the latter, journalism needs to save itself first (especially in the U.S.), then, perhaps, Apple News+ can help to foster it.