Warren Buffett is skeptical of Apple TV+, says ‘company that can afford a mistake or two’

“Berkshire Hathaway Chairman Warren Buffett sounded skeptical of Apple’s recent push into the streaming TV business during a talk Thursday at The Gatehouse’s Hands Up for Success luncheon,” Kif Leswing reports for CNBC. “‘I’d love to see them succeed, but that’s a company that can afford a mistake or two,’ Buffett said when asked about Apple’s recent entertainment announcement. ‘You don’t want to buy stock in the company that has to do everything right.’ He continued: ‘Apple should do some things that don’t work.'”

MacDailyNews Take: Yeah, like the butterfly keyboard and Apple TV’s Siri Remote.

“Buffett said that Berkshire Hathaway owns 5.5% of Apple,” Leswing reports. “Buffett’s skepticism around Apple’s TV business is because of the number of hours that viewers spend on content is limited by the number of hours of the day, he said. Plus, there are several large tech and media companies already investing heavily in the space.”

Leswing reports, “‘Ten years from now, when we look at entertainment delivery, it will be what people want. It will be in the form they want,’ Buffett said. ‘It’s going to be a very, very big, hotly contested game, and the one thing I can guarantee is that the public will be the winner.'”

Read more in the full article here.

MacDailyNews Take: Without the price, or lack thereof, the jury’s still out. We will say that the level of talent that Apple have assembled virtually guarantees that viewers will want to partake in Apple’s original content.


  1. One day you will have to explain better what you don’t like about the Siri remote that I love, and that my many guests take to in a minute. Don’t have to give them an instructional spiel

    1. The problem with the remote is that it’s symmetrical: I often pick it up upside-down and need to actually look at to know if the orientation is correct. One shouldn’t have to look at a remote- it should be feelable…

      1. I agree with Macman. In a dark room you need kinesthetic indicators, yet all the buttons feel the same, they are centered so the actual touch area and holder are the same and it’s black so you can’t see it either.

        I put two tiny silicone rubber feet on the bottom front of mine. That way I can tell which way is up and which is front by feeling it.

        If I were redoing it, I would make each button feel different and not have the buttons perfectly in the center so you knew which was the touch screen front. Secondly, though not required, I would make the button symbols illuminate as soon as you touched the remote. I think that would be cool.

        1. Mine actually isn’t symmetrical. The left side has 3 individual buttons while the right side has one individual button and a double size rocker button, easily felt with the thumb. Or are some of them actually symmetrical?

  2. His comment on this company can afford to make a couple of mistakes. Meaning Tim Cook is incredibility un- opportunistic whereas other giants are. Apple has none nothing for the home, i.e security cameras, doorbells, alarms, lighting etc., missed his opportunity to buy Netflix and has now waited so long that success is streaming is questionable. I still cannot get over how awful that Apple event was.

  3. Maybe Apple can afford a mistake or two but Apple shareholders can’t. When Apple quickly lost $450B in value almost overnight, it was Apple shareholders who took it on the chin. Dropping from around $230 a share to around $165 a share is not a pretty sight for any loyal Apple person to behold. Absolutely horrid volatility for a company with a relatively decent track record.

    There’s an awful lot of negativity around Apple Services before anything really gets underway. You never see this sort of pessimism when Amazon is getting into something new. There’s just something about Apple that it’s assumed the company is going to fail at whatever it pursues. Wall Street isn’t happy with Apple’s dependency on the iPhone and now they’re not happy with Apple trying to diversify with Services. Damned if you do and damned if you don’t.

        1. Obviously you are out of the loop with Mag7 bragging about his dividends for years. As to your personal investment situation, you are just one of many and I could not care less. It is what it is. That said, thanks for dropping by…

  4. The poll about where you listen to Apple music is kinda wonky because I listen to Apple music often on my homepods controlled via my Mac or iPad or iPhone.

  5. Regarding the poll, there are people who don’t listen to Apple Music. Where is the listing for that segment of the Apple ecosphere? Not all Apple users use everything that the company produces.

  6. Don’t worry gang. Everything will be just fine ……….. “This Fall”
    Pipline and the boy’s have a plan.
    Perhaps Pipeline Timmy can send some more Apple money to the SPLC. That should just about fix everything.

  7. You mean like the mistake they made overestimating iPhone sales by ~ 5% causing share value to drop 30%? Maybe Apple can afford that but anyone else with a penny in Apple cannot.

  8. Apple is already doing things that don’t work. One of them is unprecedented length of time between refreshes to its hardware (except iPhone). The other is ‘masters of vapor’ concerning the Mac Pro. They have that down cold.

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