Apple’s big services push has iPhone written all over it

“Apple just can’t shake that iPhone addiction,” Shara Tibken writes for CNET. “At a flashy event on Monday, the company time and time again stressed how great its services will work on its mobile devices. For its premium Apple News Plus subscription package, magazines have been designed to take advantage of the iPhone or iPad, adding animated covers and automatically downloading content for convenience.”

“The Apple Arcade game subscription service will give Apple device users unlimited access to more than 100 new and exclusive games,” Tibken writes. “And Apple’s new no-fee credit card, Apple Card, requires an iPhone to work.”

“Even Oprah made an appearance to promote why she’s working with Apple on Apple TV Plus,” Tibken writes. “Hint: It has a lot to do with the iPhone. ‘A billion devices, y’all!’ Oprah told the crowd.”

“On Monday, Apple didn’t say a word about any of its services coming to Android or Windows devices,” Tibken writes. “Closing itself off from Android and Windows devices shuts Apple off from a significant percentage of the phone, tablet and PC markets.”

Read more in the full article here.

MacDailyNews Take: Apple is not “addicted” to iPhone.

iPhone is just one device that can tap into Apple services. In fact, except for Apple Card, iPad is better than iPhone for everything Apple announced this week: Apple TV+, Apple Arcade, Apple News+ – and Apple Watch is better for using Apple Pay / Apple Card at the physical register than iPhone.

As per those who settle for Windows and Android: Apple serves premium customers who have discretionary income and the proven will to spend it. Those who settle for pretend iPhones and fake Macs have always proven to be cheapskates; not the type of user who’ll spend on subscription content. They want cheap/free. Therefore, they deserve what cheap/free delivers.

Here are the 36 U.S. states where Apple’s iOS is used more than Google’s Android – March 11, 2019
82 percent of U.S. teens use an iPhone – and that number is only growing – April 11, 2018
Higher income U.S. states use Apple iPhones; lower income states use Samsung Galaxy phones – September 27, 2016
Poor man’s iPhone: Android on the decline – February 26, 2015
Study: iPhone users are smarter and richer than those who settle for Android phones – January 22, 2015
Android users poorer, shorter, unhealthier, less educated, far less charitable than Apple iPhone users – November 13, 2013
IDC data shows two thirds of Android’s 81% smartphone share are cheap junk phones – November 13, 2013
CIRP: Apple iPhone users are younger, richer, and better educated than those who settle for Samsung knockoff phones – August 19, 2013
iPhone users smarter, richer than Android phone users – August 16, 2011


  1. No Apple is not Addicted to iPhone only.. they are addicted to the products the make.. like the ipad, macs , watch etc,,.. …and what an unconventional and irrational approach ! right ???

    1. Ah, if only the iPhone was not actually the keystone of the current Apple ecosystem, investors would be so much more calm with any little ‘problem’ mentioned about iPhones.

    1. You need to research that company. They’ve been making great strides in diversifying their product portfolio beyond sugary drinks in the past decade. I’d go as far as to say their dependence now on sugary beverages is far less than Apple’s dependence on iPhones.

  2. On Youtube there are certainly plenty of naysayers when it comes to Apple Services. Supposedly, it’s all been done before by other companies and Apple doesn’t offer anything special.

    I’m sure Apple is trying to stop the iPhone from becoming a product consumers don’t need in the future. I wonder if Apple’s Services will really be able to do that. It seems all consumers want are low-cost devices and very little else. What can Apple really do to make consumers want iPhones when there is so much competition. I think Apple may just have to settle for additional revenue streams that don’t necessarily depend upon iPhone sales. It’s good to know that most of Apple’s Services are supported by many Apple products and not just iPhones.

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