Apple TV+ can reawaken the spirit of Sony

“Despite the star power of Oprah Winfrey, Steven Spielberg and Big Bird from Sesame Street, all gathered by Apple for the unveiling in California of its television streaming service Apple TV+, Netflix need not panic,” John Gapper writes for Financial Times. “Apple is entering the arena, but it is not a Netflix killer.”

“Sony, the Japanese consumer electronics and video games company, is a better model for Apple. This sounds like an insult, given that Sony’s past diversification into entertainment never fulfilled the original vision, and its market value is a fraction of Apple’s,” Gapper writes. “Although Steve Jobs, Apple’s founder, was an admirer of Sony, he overtook it before his death.”

“But Apple’s push into television, video games and news could achieve Sony’s original intention of integrating devices and content, this time more sensibly and without wasting so much money,” Gapper writes. “Apple does not need to turn TV+ into another Netflix; it only needs enough top quality shows to pin a content halo to the TV app.”

Read more in the full article here.

MacDailyNews Take: Apple will bring to fruition “the synergy of audio and video hardware and software” as Norio Ohga, then Sony’s chief executive, spoke of in 1989, as quoted by Gapper.

This is also an ironic article for us Sony PlayStation Vue subscribers who have the PlayStation Vue app top left on all of our Apple TVs.

Apple’s TV app coming to Roku, Amazon, other platforms – but not Google’s Android – March 27, 2019
Roku CEO: Apple well-positioned to be successful with Apple TV+ – March 26, 2019


        1. It’s hard to say exactly if what was presented yesterday was a dud… time will tell. But one has to agree that Apple has changed without the guiding of Steve. Invention in objects and beauty is largely gone. Invention in respect to making money is the new form of creation
          Like it? As a stockholder I guess it’s ok. As a person with a deep affinity in the story of Apple, I’m saddened. Getting excited, for example, by the inventiveness of The Card is hardly anything but a one dimensional appreciation_financial.

  1. I think there’s a strategic move of not announcing pricing yet. Google had just preemptively announced Stadia without announcing price, probably to say they are first with their streaming game service, but to also play a little chess with Apple by pricing off of Apple’s announcement. Didn’t play out that way. To move ahead in a timely manner, Google needs to announce pricing, but Apple’s in no rush to get this stuff out there. Fall is the arrival time. So what’s Google supposed to do now, wait till Fall and follow Apple’s lead then? Makes them look kind of silly and Apple can look really awesome by possibly bundling Arcade, TV+, etc just a smidge higher than Stadia. This would make Stadia look like a rip-off.

    1. The way it sounds Apple Arcade is in its own sandbox or at best competing with Nintendo’s Switch. Not exactly a competitor to Google or Steam, which I think is Google’s actual target as a cross-HW gaming platform.

  2. Wouldn’t give any credence to the Financial Times in predicting technology trends it’s about as reliable in this area as the Beano or any other children’s comic of choice. That said it’s hardly crystal Ball time to precict that Netflix is not under immediate threat, as with music streaming they are far too late to the show to do anything than gradually chip away over many years. So in essence they, be it through luck or judgement, are probably not far off the truth, the aim is far more widespread than replacing Netflix with somewhat, as they relate, different priorities that revolve as much around hardware and technology as it is media streaming software and focusing upon where they meet and will no doubt transform over the years ahead. Jobs would have loved that be it what he or evicted or not, let’s hope the new Apple can truly exploit the opportunity and certainly better than Sony ever did through their patent lack of vision and imagination.

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