Apple CEO Tim Cook: ‘Excited for a big day ahead!’

Apple CEO Tim Cook this morning posted a quick time-lapse video of the sun rising outside the Steve Jobs Theater is Cupertino, California.

Today is Apple’s “It’s Show Time” event, scheduled to start at 10 am PDT / 1 pm EDT.

In a tweet, Cook exclaimed, “Excited for a big day ahead!”

MacDailyNews Take: We’ll be liveblogging the event as it happens, starting at 10 am PDT / 1 pm EDT, so we can all comment together in real-time as the even unfolds!


  1. Apple had planned out a big “And one more thing!” to announce the updated Mac Pro, and damned if Timmy didn’t forget to say it at the end of the program.

    Alas, no updated Mac Pro. :-((((((

  2. Super excited about what they announced today.
    The TV + and movie/show line up seems to be fantastic. Looking forward big time.
    Apple pay and credit card and cash rewards .. awesome.
    Magazines. To me a great deal!
    And Archade sound real good. Curious about pricing.
    New TV app looks great !

    Overall.. very impressed. Very !

    Thank you Tim and Team.

  3. Why would I want Apple News? It’s all one-sided. I find BETTER, more accurate news on my own.

    Why would I want Netflix-like Apple TV+? I have Netflix and don’t think it’s a big deal. I hardly watch it.

    Why do I want to pay $$ for Apple Music, when I have thousands of CDs, with MUCH BETTER music than Apple would provide?

    Hey, Apple, did you forget something?

    How about the Mac?

    How about Mac OS (I capitalize, because Apple just wants to make the Mac a little thing, as in macOS (what an insult!).

    Why doesn’t Apple make a SMALL iPhone, that can fit into my pocket. All the iPhones have gotten bigger and BIGGER, and I want a smaller one.

    Apple, why should I want stuff I don’t need?

    How about giving the customer stuff he or she wants (sorry, I’m not up-to-date with all the other 53 pronouns).

    Am I missing something, or is Apple missing something?

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