Uh, for whom is Apple’s new iPad mini intended?

“The iPad mini has long had a rather odd position in the model lineup, but things got weirder still with the new iPad mini launched today,” Ben Lovejoy writes for 9to5Mac.

“In updating it, there were two routes Apple could have taken: [1] Make the iPad mini a cheaper version of the entry-level iPad; [2] Make it an ultra-portable iPad Pro,” Lovejoy writes. “The former route would have required pricing at around the $299 level, with specs equivalent to the 9.7-inch iPad. The latter approach would have been creating a true premium model in ultra-portable form – which would have included near-bezel-free design with Face ID, and support for the Apple Pencil 2.”

“The model Apple announced today is some odd in-between device. Price-wise, it’s still more expensive than the 9.7-inch iPad, ranging from $399 to $679. Spec-wise, you get some of the iPad Pro features, but not all,” Lovejoy writes. “So … who is this model for? If you’re buying on price, and are happy with basic features, you’ll buy the 9.7-inch model. But if you want an iPad Pro in 7.9-inch format, you’re out of luck.”

Apple's new iPad mini brings Apple Pencil support, Retina display and the A12 Bionic chip.
Apple’s new iPad mini brings Apple Pencil support, Retina display and the A12 Bionic chip

Read more in the full article here.

MacDailyNews Take: We’re perplexed, but, then again, we’ve never been in the market for an iPad mini. We could definitely see how a low-price, entry-level iPad mini would be attractive as devices for kids. If you pushed the specs up to “Pro” level, we’d remain unconvinced as 7.9-inches is just too small for most pro-level work.

It’ll be interesting to see if the new iPad mini sells or if this is the last iPad mini we’ll ever see.

Do you want the new 7.9-inch iPad mini? If so, why would you choose it over the 9.7-inch iPad or the new 10.5-inch iPad Air?

Apple launches all-new, A12 Bionic-powered 10.5-inch iPad Air and 7.9-inch iPad mini – March 18, 2019


  1. Seems very straightforward. For those that want a very portable tablet…

    iPhone Plus/XS Max devices that people do NOT want to wield as their primary phone device every moment of the day. But want to stick with their smaller display iPhones (many still want the SE size back – or are keeping theirs).
    Have the iPad Mini that can be easily pulled and and used for larger than iPhone use cases.
    Elderly, or even 40+ “elderly” who’s eye sight is going, and these small 2pt fonts no longer work for them on iPhones for long periods of use.
    Price point, kids, education, ready device, again larger font sizes due to a great display that is larger than an iPhone.

    Lots of use cases. It may “perplex” some, but Apple didn’t do this because they are not selling mini’s or didn’t see a buyer for them. Rather, Apple launched this, because they know there is a market for them.

    The media continues to baffle me. “Uh, if we wouldn’t use it, we don’t get it.” Look beyond self people… I know, hard to do in such a narcissistic digital age.

  2. Too late Apple, at least for initial users who warned themselves off of the mini, because of its ridiculously outdated hardware. I’ve adapted with my iPhone X and while the mini was once my got to device, I wouldn’t by it again. Had Apple updated it like 2 years ago it might have been a different story.

  3. why not, it has a good size, larger than an iPhone. And it fits better in bags. We are still using mini1, now it is time for an upgrade.
    It is the same discussion as “who wants a new iPhone Se?”. We do, because of the small size, it used to be perfect since iphone1…

  4. Not odd at all… iPad mini is ideal for use in K-12 schools, as the standardized device school provides to students. It’s also ideal at the workplace for use in less-glamorous functions like retail and inventory control. Apple can offer a discount for bulk purchases, because it’s NOT super fancy with expensive parts. By keeping same formfactor, a mix of previous and new models can be easily deployed. It’s a workhorse that’ll be in lineup for at least 3-4 years, like previous model.

    The “old” iPad mini model is still very usable (doesn’t feel old and slow) for most uses. I have one AND a 10.5-inch iPad Pro. I use the mini just as much, for typical things like Instagram, music, reading, and email. People who “don’t get” iPad mini haven’t used one regularly; it’s so much lighter and easier to handle, especially when l’m laying down and holding it above my head. I can grip it firmly with one hand if needed. The size is ideal for thumb-typing with onscreen keyboard (in vertical orientation).

    I like that the new one still has a headphones Jack, and I’m comfortable with having a home button. I’m probably getting one, some time after next iOS release. Until then, my current iPad mini is working fine, and if it’s fine with next iOS and newest software, I’ll delay upgrade.

  5. The mini would be an awesome personal little couch/bed iPad if Apple would slice those bezels off. It’s in dire need of an edge-to-edge screen design upgrade. Maybe even shrink the screen a tad to make it easier to hold one-handed. Then Apple has the closing thing to a Kindle for iBooks, but one that does a boatload of other stuff.

  6. All things being equal, if I were to get an iPad for myself, I would want a mini just for the convenience factor. But what matters most to me is how I can get a good price for it to do what I need it to do.

  7. A lazy pair of iPad updates these are, making for a bit of confusing lineup.
    I was really hoping for something exciting, all screen iPad 9.7 and mini etc.
    Anyone thinking of getting the Air should be aware the 10.5 Pro on-sale all over for $499 (same price as new Air). But being Pro you get Pro-motion, quad speakers, 4GB RAM and very good CPU in the A10X (and better for Metal apps) A10X CPU. Even though its a 2017 model the A10X is a beast and I bet just as future proof as the new Air with A12.

  8. I have an iPod Touch and it does everything I need. I have no need for an iPad, but if I did, I would probably get an iPad mini. I bought my dad an iPad and it’s really too big (and heavy) for him to carry around. He’s approaching 90 and is using it a lot though. An iPod touch is too small.

    And like other’s have said, I’m still waiting for a new iMac or Mac pro.

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