“We’re just a week away from the expected announcement of Apple’s streaming video service,” Chance Miller reports for 9to5Mac. “While details are still sparse, a report earlier today listed five TV shows that have already wrapped shooting.”

“Meanwhile, Netflix CEO Reed Hastings today confirmed that the company has no intentions to be a part of Apple’s upgraded TV application,” Miller reports. “Netflix CEO Reed Hastings addressed Apple’s ambitious streaming plans at an event. Hastings said that while ‘Apple is a great company,’ Netflix wants to be able to control its own content through its own app.”

“Part of Apple’s revamped TV strategy is said to be an upgraded TV app that allows users to subscribe to third-party services like HBO, Starz, and more. Netflix, however, will not be part of this new TV app hub, as previous reports have suggested,” Miller reports. “This shouldn’t come as a major surprise, however. Netflix has long resisted Apple’s TV app on tvOS, so it was unlikely from the start that it would integrate with an upgraded version of the app either.”

Read more in the full article here.

MacDailyNews Take: Netflix is currently strong enough to go it alone, but they’d do better in the long-run by participating in Apple’s TV app as it progreses in its way to becoming the logical first place for Appel device users to go for content. Apple has time on their side. Netflix can always come around evenutally.

Apple’s original content: Free to owners of Apple devices – March 18, 2019
Analyst: Apple is planning to give billions of dollars in video content away for free – March 18, 2019
Apple patent application for Apple TV interface reveals aspects of live TV streaming service – February 5, 2019
Apple’s deep bench of original programming continues to grow – January 18, 2019
Apple plans to give away original content for free to device owners as part of new digital TV strategy – October 10, 2018