Fitbit launches cheaper smartwatch as Apple dominates market

“Fitbit Inc launched its cheapest smartwatch on Wednesday to defend its position as the second-largest seller of smartwatches after Apple Inc.,” Stephen Nellis reports for Reuters.

“San Francisco-based Fitbit said the Versa Lite smartwatch will cost $160, down from $200 for the full version,” Nellis reports. “While still tracking workouts and heart rate, it will lack some features such as the ability to store music directly on the watch.”

“In 2018, Fitbit sold 5.5 million smartwatches, behind the biggest seller Apple Inc’s 22.5 million units, but just ahead of Samsung’s 5.3 million units, according to data firm Strategy Analytics,” Nellis reports. “But Samsung overtook Fitbit on a quarterly basis in the last three months of 2018.”

Apple Watch Series 4 in a Space Black Stainless Steel Case with Space Black Milanese Loop (40mm and 44mm)
Apple Watch Series 4 in a
Space Black Stainless Steel Case with Space Black Milanese Loop (40mm and 44mm)

“Apple does not make a cheaper tracker and its watches start at $279,” Nellis reports, “while Samsung’s tracker and watches start at $200.”

Read more in the full article here.

MacDailyNews Take: Apple doesn’t compete in market share. They don’t sell cheap trackers or stupidwatches in order to pump up unit numbers. Of course, this doesn’t preclude Apple from winning a game they’re not playing.

Apple sells premium products to premium customers at premium prices. Which means that Apple’s customers are worth more, often far more than those who settle for inferior wares.

It’s prime time for Apple Watch – March 6, 2019
IDC: Apple No.1 in Q418 worldwide wearables shipments with 16.2 million units, 10.4 million of which were Apple Watches – March 5, 2019
Apple Watch dominates with 51% global smartwatch market share – February 28, 2019


  1. As a progressive artist, I also design men’s and women’s toilet cubicles. I told you I was SMART and despite this revelation, I don’t do sh!!ty work.

    Anyhoo, as a feminist progressive, I put men’s toilets on the left because women are always right.

    #timesup for #metoo

  2. Nothing wrong with Fit its.
    They work even with iPads and iPod Touch.
    Somethng Apple won’t do with Apple Watch.
    I am considering a FitBit Versa.
    Cheaper than an Apple Watch and priced about what I paid for my Pebble watch nearly 4 years, ago.
    It will replace my aging Pebble Time watch, which is now, currently, running a new open-sourced, Pebble watch fan community effort Pebble watch OS, now called RebbleOS.
    They have currently restored/resurrected 75-80% of Pebble watch’s online Pebble OS watch services for Pebble watches.

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