“In the face of a slowing smartphone market, Apple has raised its spending on iPhone advertising by a factor of five, a MediaRadar study claims,” Jonny Evans writes for Apple Must. “”
“Apple is apparently spending five times as much promoting its iPhone X range than it did pushing the iPhone 8/8 Plus last year,” Evans writes. “‘The iPhone X series has been given 12 unique TV spots, while iPhone 8’s had three,’ the study claims.”
“There’s also a lot of money being spent by carriers this time around,” Evans writes. “AT&T spent over $85 million on iPhone X TV ads, making it the largest promoter of the iPhone X, XS, XS Max, and XR, apparently.”
Read more in the full article here.
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