“Goldman Sachs analyst Rod Hall said in a new research note that Google may be paying Apple $9 billion this year for the right to be the default search engine of Apple’s Safari mobile browser, predicting that the amount could rise as high as $12 billion next year,” Mark Sullivan reports for Fast Company.
“What’s notable this time around is that Hall’s estimate is three times higher than last year’s estimate,” Sullivan reports. “For Google, the iPhone is a major source of traffic to its search engine, and every one of those searches is an opportunity to show ads and collect targeting data.”
Read more in the full article here.
“The relationship between Google and Apple has always been interesting,” Peter Cao reports for 9to5mac.
“While Apple uses Google as the default search engine in Safari on iOS, the company also uses Bing in various other places such as searching the web via Siri,” Cao reports. “Despite this, Hall says that ‘Apple is one of the biggest channels of traffic acquisition for Google.'”
Read more in the full article here.
MacDailyNews Take: Because iOS users are worth far more than Android settlers.
Thankfully, Apple allows users to easily switch to privacy-respecting DuckDuckGo on Safari:
macOS:
1. Click Safari in the top menu bar.
2. Select Preferences.
3. Click on Search.
4. Select DuckDuckGo.iOS:
1. Open Settings.
2. Navigate and tap on Safari.
3. Tap on Search Engine.
4. Select DuckDuckGo.TGIF! Interns: TTK!
Prost, everyone! 🍻
SEE ALSO:
Bernstein: Google to pay Apple $3 billion this year to remain the default search engine on iPhones and iPads – August 14, 2017
Apple takes U.S. market share from Android, dominates with 8 iPhones out of 10 best-selling smartphones – July 26, 2018
Apple’s iPhone X made 5 times the profit of 600 Android OEMs combined – April 18, 2018
Apple’s iPhone captured 86% of global handset profits in Q417; iPhone X alone took 35% of global handset profits – April 17, 2018
Higher income U.S. states use Apple iPhones; lower income states use Samsung Galaxy phones – September 27, 2016
Apple’s App Store is destroying Google Play in services and subscriptions – April 18, 2018
Apple App Store users spent nearly double that of Google Play users in Q417 – January 26, 2018
Bernstein: Google to pay Apple $3 billion this year to remain the default search engine on iPhones and iPads – August 14, 2017
Higher income U.S. states use Apple iPhones; lower income states use Samsung Galaxy phones – September 27, 2016
iOS users are worth 10X more than those who settle for Android – July 27, 2016
Apple’s App Store revenue nearly double that of Google’s Android – April 20, 2016
Poor man’s iPhone: Android on the decline – February 26, 2015
Study: iPhone users are smarter and richer than those who settle for Android phones – January 22, 2015
Android users poorer, shorter, unhealthier, less educated, far less charitable than Apple iPhone users – November 13, 2013
IDC data shows two thirds of Android’s 81% smartphone share are cheap junk phones – November 13, 2013
CIRP: Apple iPhone users are younger, richer, and better educated than those who settle for Samsung knockoff phones – August 19, 2013
iPhone users smarter, richer than Android phone users – August 16, 2011/blockquote>