“At Apple’s WWDC 2018 — an event some said would be boring this year with its software-only focus and lack of new MacBooks and iPads — the company announced what may be its most important operating system update to date with the introduction of iOS 12,” Sarah Perez writes for TechCrunch. “Through a series of Siri enhancements and features, Apple is turning its iPhone into a highly personalized device, powered by its Siri AI.”
“This “new AI iPhone” — which, to be clear, is your same ol’ iPhone running a new mobile OS — will understand where you are, what you’re doing and what you need to know right then and there,” Perez writes. “After the installation of iOS 12, Siri’s Suggestions will be everywhere. In the same place on the iPhone Search screen where you today see those Siri suggested apps to launch, you’ll begin to see other things Siri thinks you may need to know, too… Siri Suggestions will also appear on the Lock Screen when it thinks it can help you perform an action of some kind. For example, placing your morning coffee order — something you regularly do around a particular time of day — or launching your preferred workout app, because you’ve arrived at the gym.”
“These improvements to Siri would have been enough for iOS 12, but Apple went even further. The company also showed off a new app called Siri Shortcuts,” Perez writes. “Overall, iOS 12’s AI-powered features will make Apple’s devices more personalized to you, but they could also rub some people the wrong way. Maybe people won’t want their habits noticed by their iPhone, and will find Siri prompts annoying — or, at worst, creepy, because they don’t understand how Siri knows these things about them. Apple is banking hard on the fact that it’s earned users’ trust through its stance on data privacy over the years.”
Read more in the full article here.
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