“This has been bugging me for a while — definitely since iOS 11 was unveiled last June and probably before then. I have no clue what Apple’s strategy is with their iOS app icon sets, other than to resign myself to the truth that there isn’t one,” Benjamin Mayo blogs eponymously. “For simplicity, I’m focusing on just the share icon in this post (what Apple formally calls the ‘action’ button) but these criticisms apply much more widely.”
“iOS 7 infamously introduced 1px line icons for toolbars with geometric, boxy, shapes. Like all of iOS 7, this was a controversial shift from what came before it, but Apple did apply it consistently,” Mayo writes. “Community response to this radical redesign was very split; I recall hating most of it. It didn’t seem like Apple was dead set on it either. Over time, Apple retracted some of these things. The font became less whisper-thin, popovers and other logical layers incorporated real drop shadows. The synergies with the icon set began to disappear.”
“My gripe is there is no consistency, no structure or logic,” Mayo writes. “It’s scattershot, it’s a mess of competing visions. I couldn’t say what Apple’s human interface team wants the share icon to look like, let alone the structure and experience of iOS apps as a whole. Everything is in disarray.”
Read more in the full article here.
MacDailyNews Take: Perhaps having an industrial designer in charge of user interface design wasn’t such a hot idea after all?
Pick a design language, one design language, and stick to it consistently, Apple!
Once again, the issue with Apple Inc. today is a matter of focus or, more precisely, lack thereof.
Enough dicking around with doorknobs. Let’s have some serious Jobsian focus on the customers’ experience again, please!
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