Apple to shut down Texture’s Windows app in July

“In what may be a signal from its new ownership, Apple is shutting down the Windows client for magazine service Texture after June 30,” Roger Fingas reports for AppleInsider. “At some point in July, the app will be pulled from the Microsoft Store and stop working, the developers of Texture said in emails and app-based warnings sent this week, according to The Verge. Significantly the iOS, Android, and Amazon Fire (Android-based) editions will keep working.”

Fingas reports, “Although Apple has a tendency to shut out competing platforms once it buys a company and its products, Texture said on its website that it’s ending Windows support to ‘keep things working smoothly.'”

MacDailyNews Take: Of course, if working smoothly is the goal, then eliminating Windows from the equation is a necessity.

“The Windows app hasn’t been updated since Texture changed its name from Next Issue, and even without the Apple takeover the developer might have decided to cut off Windows to save costs and simplify support,” Fingas reports. “Some customers have complained about being unable to download magazines.”

Read more in the full article here.

MacDailyNews Take: If you want Texture on your desktop or laptop, get a real computer.

SEE ALSO:
Apple is rumored to be eying Condé Nast acquisition – May 1, 2018
Amazon considered buying Texture before Apple bit – March 13, 2018
Apple pushes deeper into news – March 13, 2018
Apple to acquire Next Issue Media and its digital magazine-subscription service Texture – March 12, 2018

[Thanks to MacDailyNews Readers “Fred Mertz” and “Dan K.” for the heads up.]

11 Comments

  1. This is so stupid if Apple wants to grow services. Money from Windows customers spends just like money from Mac customers.
    Windows 10 now is running on over 500 million devices.

    1. We don’t know what Apple has planned for this app. Windows is a big group with a lot of legacy equipment and older OSes. May not be worth the effort for all the backwards compatibility for support. On the other hand, this may be about offering a built in service for Apple products – and a differentiator for the competition

    2. Are you also counting the POS Windows computers in that 500 mil number? If you are, then you will need to subtract that number because 95% of those users do not read mags.

      1. If they were transitioning Windows customers to a web app (Browser) they would have announced it that way instead of announcing EOL for the app.

        iTunes and the iPod took off when Apple relented and added Windows support. It simply makes no sense to restrict a platform to a subset of the population you are targeting unless you are using it to draw people to that platform. iOS has pretty much conquered the Windows platform for mobile computing and is not really a direct competitor for the iPad or iPhone. Countless millions have an iPhone AND a Windows computer.

        1. It is possible that a Web App version is not ready yet.

          I agree, for service companies, it makes no sense to restrict a platform to a subset of the population. A Web App version would not only satisfy Windows users but may also allow other platforms that currently use Apps to save the space on their devices that would otherwise be dedicated to the App. The App may have fuller features but if the basic need of perusing a magazine is met, the Web App version may be preferable to some. Maybe even those with the App installed on their primary device.

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