Apple has debuted a 3:50 short film starring FKA twigs and directed by Spike Jonze for Apple’s new HomePod smart speaker.
In the film, a city dweller goes through the typical numbing rat race of trains, rain, elevators, etc. Once she finally makes it home to her apartment, HomePod changes her modd dramatically.
Tahliah Debrett Barnett, known professionally as FKA Twigs, is an English singer, songwriter, record producer, director and dancer. The music featured is “Til It’s Over” by Anderson .Paak.
The spot closes on the text HomePod (superimposed over a Space Gray HomePod) and followed by the Apple logo.
Direct link to video here.
MacDailyNews Take: This will certainly help further build awareness for Apple’s HomePod!
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That’s a masterpiece. Awesome.
Argh… please stop the oh so last-year wobbly camerawork.
The wobbly camerawork became especially objectionable when the HomePod caption was superimposed right at the end. I can never understand why people put captions over hand-held shots. The caption provides a static reference point which emphasises the image movement.
I also felt that her only line of dialogue sounded a bit too distant. The actor sounded further away than she appeared to be in the shot. For a film promoting a product with a selling point of great sound quality, I would expect the sound on that film to be absolutely flawless.
It’s such a shame because the idea and story were excellent and the expanding horizons effect was executed brilliantly.
Art memes. They start as something different for the sake of avant garde, then they’re packaged into the latest mandated protocol, aka yawner. Next please!
What’s it got to do with homepod?
HomePod adjusts to the shape and the configuration of the room. And the room was reshaping and reconfiguring during the song without loss of audio clarity.
Pretty evident if you watched the video.
Nicely done.
Class act, more like this please
I’m a bit verklempt.
They win. Speaker ordered.
Fucking puppet masters.
Spike Jonze 😉
THAT WAS AMAZING.
I can’t speak for others. I’m in my 40’s now and loved the club scene when I was younger. I still love to dance and appreciate the dance video games I get to play with the kids. But, this film depicts when I am all by myself and a great song possesses me. I don’t dance as well as she does. But, I dance. I move walls. Lights shine on me. I am happy. It’s only in my imagination. Just like in this commercial.
But, it keeps me hopeful, positive, and feeling young.
I love this! Go Apple!