Do iPhone X sales spell trouble for Apple?

“Has the iPhone X been a success?” Hayley Tsukayama writes for The Washington Post. “That’s a crucial question that Apple will address in its next earnings report Thursday, as questions loom about how well the company delivered on the promise to reinvent the iPhone.”

“How to arrive at the answer depends on whom you ask. Ahead of report, some analysts are focused heavily on iPhone sales,” Tsukayama writes. “But others say that what matters more is whether Apple has made more money from each phone it sells. The report will mark the first time Apple releases information about iPhone X sales since the phone hit stores.”

“If sales are the most important point, there may be trouble ahead,” Tsukayama writes. “A couple of notable reports have claimed that the iPhone X has had slower-than-expected sales so far this year.”

MacDailyNews Take: If by “notable,” Hayley means “specious,” she’s correct.

“Japanese paper Nikkei reported this weekend that Apple has told its manufacturers to cut back on the number of iPhone X units they produce headed into next year.”

MacDailyNews Take: Just like the Nikkei has done most every year and which has nothing to do with iPhone X sales, unless, among other things, it is known how many iPhone X units Apple built to begin with and what the iPhone mix is – data points that are and will remain unknown outside Apple Inc.

Tsukayama writes, “KGI Securities analyst Ming Chi-Kuo said in a note last week that Apple probably won’t sell the iPhone X at a cheaper price next year, but will simply replace it with an upgraded version, according to MacRumors.”

MacDailyNews Take: Which also tells us jack shit about iPhone X unit sales, thanks.

Read more in the full article here.

MacDailyNews Take: Well, whaddayaknow? Betteridge’s law of headlines holds yet again.

Apple supplier says report of iPhone X production cuts was overstated – January 30, 2018
Another January, another misleading iPhone supply cuts story from Nikkei – January 29, 2018
Apple stock drops after Nikkei report of iPhone X production cut – January 29, 2018
Reports of Apple cutting iPhone X orders make no sense – January 2, 2018
Apple stock tumbles on one poorly-sourced report of low iPhone X demand – December 26, 2017
Apple and suppliers shares drop on report of weak iPhone X demand – December 26, 2017
Nikkei: Apple to decrease iPhone production 10% in first quarter of 2017 – December 30, 2016
Nikkei proclaims ‘iPhone 7’ Dead On Arrival; bemoans Apple’s ‘lack of innovation’ – May 12, 2016
Japan’s Nikkei, The Wall Street Journal blow it, get iPhone demand story all wrong – January 16, 2013
Did Apple reduce 4-inch Retina display orders due to improving yields? – January 15, 2013
Analysts: iPhone 5 demand ‘robust;’ ignore the non-news noise – January 15, 2013
Apple iPhone suppliers decline on report orders cut by 50% – January 15, 2013
Apple swoon erases $17 billion from stock market – January 14, 2013
Apple iPhone 5 production cut signaling a new product release? – January 14, 2013
Apple drops to 11-month low on old reports of component cuts – January 14, 2013
The strange math of Apple’s alleged massive iPhone 5 component cuts – January 14, 2013
UBS analysts: Apple iPhone component order reduction ‘old news’ – January 14, 2013
Apple pulls down U.S. futures – January 14, 2013
Apple shares drop below $500 after reported cuts in iPhone 5 parts orders – January 14, 2013


    1. Hilarious headline. Is Apple in trouble with iPhone X sales? Well, is Samsung in trouble? Because the revenue from 2 months of just the iPhone X is more than double Samsung’s revenue from every phone and washing machine and TV and entire revenue in the same quarter. But Wall Street has no perspective.

      1. That’s incorrect. Apple’s stock is/should be priced according to the value of the company and the expected profit from iPhone X is an important part of that calculation. If the expectations for iPhone X profit change, say due to fewer devices sold, then it follows that the price the stock trades at will change, too. I’m not saying the reports are correct, but in any case you would be better off to view such matters as an unimpassioned observer. The unititiated Apple fans here are doing -exactly- what they are accusing market participants of doing.

        1. I’m just curious… What exactly do the downvoters disagree with in this comment? Buyers and sellers should endeavor to price assets accurately and over long periods of time, stocks tend to be. Check. iPhone X is an important part of Apple revenue and variations from previously expected sales will be priced in to the share price by the market. Check. Unimpassioned observation often allows better decision-making, especially in financial matters. Check. Apple fans are emotional about stock price, which is what they’re condemning in others who are (perhaps inappropriately) bearish. Check.

          Folks would do well to learn how to capitalize on the errors of fear, greed, and frustration/impatience in the marketplace instead of making them. The market is priced how it is. Take advantage of opportunities rather than bemoan them.

  1. This stock slump is staged to make trump look bad on state of union. Apple is the pump and dump victim. Mark my words the market will roar back tomorrow.

    That’s how sick and deep the dc swamp is.

    Tomorrow market surges back.

      1. “Unity” is not in Pelosi’s vocabulary!

        But … just like Apple has been succeeding with iPhone since it was announced in Jan. 2007, I believe Trump’s efforts are going to yield great benefits and the “D” side are eventually going to look like the CEO of Palm, with their names and tactics blown to pieces.

        Companies do not succeed when one side of the board of directors is constantly in “No mode.”

    1. If Tim Cook were still alive he would quickly and publicly quantify iPhone X sales and those of every other Apple product and service, and silence all rumors and speculation.

  2. The smartphone market could finally be saturated. Samsung just released earnings and their overall business did well, but their smartphone business did less than last year:

    “The company’s mobile division, which competes with Apple Inc (O:AAPL), reported a profit of 2.4 trillion won in the fourth quarter, a decline from 2.5 trillion won a year prior.”

    Last year Samsung’s phones were literally exploding on airplanes, and people were avoiding them like the plague. Samsung’s mobile division should of done MUCH better this past quarter.

    Is Apple’s bread and butter product, the iPhone, also seeing saturation? My guess is yes, and Apple should of forecasted this (lousy 6s sales) and released the folding phone this year, instead of two or three years from now.

    Now, Apple might of completely botched their momentum and goodwill by releasing an overly priced meh phone and slowing down their customers’ older phones. It’s going to be difficult to get any momentum back, even if Apple releases new product categories, unless they buy the enthusiasm: Tesla Model 3 – the new iPhone of tech.

    1. There might be some validity to your comments but unfortunately, it’s hard to take you seriously when you repeatedly mangle the English language. The words you were looking for were “should’ve” or “should have”, “would’ve” or “would have”, and “could’ve” or “could have” not “should of, would of, and could of”. Forgive me for being obnoxious about this but it just drives me nuts when I see that kind of stuff. It makes an otherwise intelligent sounding person look really ignorant.

    1. Apple could quash these rumors and speculations by revealing the truth. But Apple is not interested in truth. Why would Apple be interested in revealing the truth? Only when it benefits Apple. Best to leave everything to rumor, speculation, and here say. Tim Cook peaches honesty, fairness, transparency, social goodness; however he doesn’t have to practice it. Tim Cook is a hypocrite.

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