Apple loses legal battle to ‘Steve Jobs’ – the Italian clothing company

“After years of legal battles, a pair of brothers — Vincenzo and Giacomo Barbato — have successfully managed to win a legal battle against Apple, earning the right to call their company ‘Steve Jobs,’ after Apple’s iconic founder, according to la Repubblica Napoli,” Chaim Gartenberg reports for The Verge.

“Apple, as one can expect, sued the brothers over the trademark. But according to la Repubblica Napoli, the tech giant may have lost in court by attacking the brothers specifically over their Steve Jobs logo — a stylized letter ‘J’ with a bite taken out of the side and topped with a very Apple-esque leaf,” Gartenberg reports. “However, the court ruled that the letter ‘J’ isn’t edible and therefore the bite could not be ripping off Apple’s own iconic logo, and upheld the brother’s trademark.”

“The pair are set to continue working on products under the Steve Jobs brand, with including bags, t-shirts, jeans, and other fashion accessoriese,” Gartenberg reports. “In an interview with Business Insider Italia, the brothers mention that the goal of the Steve Jobs brand is to eventually release electronics, although they have yet to reveal specific plans there – meaning one day, there could very well be a Steve Jobs phone competing in stores right next to Jobs’ own iPhone.”

Read more in the full article here.

Brothers Vincenzo and Giacomo Barbato founded the "Steve Jobs" brand
Brothers Vincenzo and Giacomo Barbato founded the “Steve Jobs” brand

“Brothers Vincenzo and Giacomo Barbato named their clothing brand after the co-founder of Apple in 2012, after learning that Apple had not trademarked ‘Steve Jobs,'” Renz Ofiaza reports for Highsnobiety. “The two brothers shared, ‘We did our market research and we noticed that Apple, one of the best known companies in the world, never thought about registering its founder’s brand, so we decided to do it.'”

Read more in the full article here.

MacDailyNews Take: A cursory trademark search shows that “Steve Wozniak” is still available!

Now, of course, we have to get the t-shirts at least (even though that logo is absolutely putrid; if Steve were alive, one look at it would kill him).


    1. “Brothers Vincenzo and Giacomo Barbato named their clothing brand after the co-founder of Apple in 2012, after learning that Apple had not trademarked ‘Steve Jobs.’ ”.

      Mrs. Steve Jobs and/or Apple failed the most basic means of protecting the name “Steve Jobs” by not trademarking the name “Steve Jobs.” Sheesh, how stupid was that? Well pretty stupid, but suing these guys when you knew that you failed is even more stupid. I hope the judge made Apple pay all court costs for the defense for wasting the court’s time.

      1. No, WTFrank is entirely correct. This issue, dear ‘IDIOT’ Rob is that the company specifically is using the name of ‘Steve Jobs’ the Apple co-founder. If they had not made that statement and BLATANTLY ripped off the Apple company logo, using TWO obvious attributes (bite AND leaf) there would have been no lawsuit. These bozos pulled a FAIL with THREE aspects.

        The court, in this case, made an ignorant judgement. Whether it’s worth pursuing further is questionable. But I can easily see Apple appealing this IDIOT ruling.

  1. A great victory for justice. As they say, you snooze you loose and we all know who the great “can’t find a weapons of mass destruction program” snoozer is.

    Anyone who decides to set up a legal battle in a European Union member country today is insane.

    I do hope that Apple has learned a valuable lesson, although they could go whine to their government who could then say accuse Italy of having a weapons of mass destruction program, invade, kill thousands of innocents and torture Italians. After all it’s not like they haven’t done this sort of betrayal against humanity before.

    After a battle and a war, comes peace. Let’s hope the Steve Jobs company is left at peace over their totally legal move.

    1. Why don’t you stop lying, you liar?

      WMD were found in Iraq

      From 2004 to 2011, American and American-trained Iraqi troops repeatedly encountered, and on at least six occasions were wounded by, chemical weapons remaining from years earlier in Saddam Hussein’s rule.

      In all, American troops secretly reported finding roughly 5,000 chemical warheads, shells or aviation bombs, according to interviews with dozens of participants, Iraqi and American officials, and heavily redacted intelligence documents obtained under the Freedom of Information Act.

      …Nearly a decade of wartime experience showed that old Iraqi chemical munitions often remained dangerous when repurposed for local attacks in makeshift bombs, as insurgents did starting by 2004… Much of the chemical stockpile was expended in the Iran-Iraq war or destroyed when the weapons programs were dismantled after the Persian Gulf war of 1991. But thousands of chemical shells and warheads remained, spicing the stockpile of conventional ordnance left unsecured in 2003 after Iraq’s military collapsed…

      In late 2005 and early 2006, soldiers collected more than 440 Borak 122-millimeter chemical rockets near Amara, in southeastern Iraq. And in the first nine months of 2006, the American military recovered roughly 700 chemical warheads and shells, according to data obtained under the Freedom of Information Act.

      British forces also destroyed 21 Borak rockets in early 2006, including some that contained nerve agent, according to a public statement to the Organization for the Prohibition of Chemical Weapons in 2010.

      The Pentagon did not provide this information to the Senate Select Committee on Intelligence as it worked in the summer of 2006 examining intelligence claims about Iraq’s weapons programs.

      Even as the Senate committee worked, the American Army made its largest chemical weapons find of the war: more than 2,400 Borak rockets.

      The New York Times, October 14, 2014

      1. Thanks for your post F14T16, but if you reread my post I refer to a weapons of mass destruction program and in that I mean an active program at the time of your nation’s invasion, not the old chemical weapons from a previous program, ironically supported by your country.

        The link you provided is about that old program the headline being “The Secret Casualties of Iraq’s Abandoned Chemical Weapons”. Note the word abandoned, and those weapons were, as stated by the article “manufactured before 1991, participants said. Filthy, rusty or corroded, a large fraction of them could not be readily identified as chemical weapons at all.”

        Even more ironic from the article you linked to is the clear statement: “The United States had gone to war declaring it must destroy an active weapons of mass destruction program. Instead, American troops gradually found and ultimately suffered from the remnants of long-abandoned programs, built in close collaboration with the West.”

        Oh yes, it was an old program that ironically you supported. “In five of six incidents in which troops were wounded by chemical agents, the munitions appeared to have been designed in the United States, manufactured in Europe and filled in chemical agent production lines built in Iraq by Western companies.”

        Your nation found old weapons from an old program that was supported by your nation, you have not as of yet found an active weapons of mass destruction program, which is what I have said. I’m sure that won’t stop those from your country to murder innocent civilians by the thousands though some counts are up to a million casualties, pretty well genocide numbers.

        So I’m not lying, there was no active weapons of mass destruction program in Iraq when your nation invaded, just a demonstration of a nation that is now totally deprived of ethics and morals.

      2. YOU chastising ANYONE for LYING?!
        Delusional RU.

        My favorite non-Trumpian LIE of the year:
        Agit Pai, FCC dictator, saying that the FCC’s applying of Title II to the Internet had hampered ANY “build out Internet access to a lot of parts of the country, in low-income, urban and rural areas.” It’s been definitively proven that Pai Lied. He made up his own ‘alternative facts’ that don’t exist in the real world.

        LIAR R U, worthless propagandist dick.

        1. He tried the exact same stunt in March (see “Following President Trump’s address to Congress, Dow surges 300 points to blast past 21,000 for first time”) albeit more politely. Ironically the link supports the position put forth but the rest of it, well there is no rest of it with him, just that insult/accusation, copy and paste propaganda. It’s so deja vu:

          “The United States had gone to war declaring it must destroy an active weapons of mass destruction program. Instead, American troops gradually found and ultimately suffered from the remnants of long-abandoned programs, built in close collaboration with the West.”

          At any rate that’s is two times he’s done that so I’m still in cheek turning mode.

          Meanwhile, thanks for the great posts you’ve made over the year(s) and have a safe new year.

          I hope your country gets better soon.

      1. It’s not a question of being high and mighty, I’ll leave that to those who go about putting forth lies in order for them to disregard the sovereignty of a nation, invade, torture and kill innocent civilians for over a decade.

        I’m just at the humble ground level of humanity though it might appear to be high and mighty, but that’s to be expected from those who betray humanity.

        There is a way back to grace, your nation could grow a spine, bring those responsible to justice, stop the torture and get your sorry asses out of a nation that had nothing to do with 9-11 had no active weapons of mass destruction program and was not a threat to your nation, certainly not the way your country is a threat to theirs.

        Of course no one is going to force you to do that, that is your own free will. I’ll be satisfied to see karma at work and seeing what your nation has become since it has turned its back on humanity I’d say karma is doing pretty good indeed.

    1. There’s nothing wrong with “an Italian court”. As an Italian, I find the typical American mindset which assumes Italian courts are unjust very belittling, disturbing, and quite frankly racist. And we all know how racists Americans can be just by listening to Agent Orange.

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