Apple’s stock surges in premarket trading after iPhone X sells out within minutes

“Shares of Apple Inc. rallied 1.4% in premarket trade Friday, as reports that the iPhone X has already sold out helped assuage demand concerns,” Tomi Kilgore reports for MarketWatch.

MacDailyNews Take: You don’t know how many Apple had on hand to sell, which leaves you knowing nothing much, but whatever. At least the wildly undervalued AAPL is going up instead of down.

“Pre-orders for the highest-priced iPhone X began at 12:01 a.m. ET. Cascend Securities said it manually conducted a survey of iPhone X availability in the 100 most populous markets in the U.S.,” Kilgore reports. “‘In every case, iPhone X was sold out for pre-order online home delivery by 5 a.m., when we started the survey,” Chief investment strategist Eric Ross wrote in a note to clients.”

MacDailyNews Take: Here’s the actual timing:

• 12:10 am PDT, iPhone X delivery dates for both colors (Silver and Space Gray) and both capacities (64GB and 256GB) slipped to “1-2 weeks.”
• 12:17 am PDT, all delivery dates for all iPhone X units slipped to “2-3 weeks.”
• 12:28 am PDT, “4-5 weeks.”
• 01:44 am PDT, “5-6 weeks.”

Kilgore reports, “He said there were still some supply available in stores for buying online and store pick up, but based on how quickly the supply was diminishing, he expected most of the supply would be gone by noon, if not sooner.”

Read more in the full article here.

MacDailyNews Take: Sold out!

The Mother of All iPhone Preorders didn’t last very long at all!

iPhone X delivery dates slip minutes after preorders begin – October 27, 2017


  1. This was the first time I ever set my alarm to wake up for an iPhone preorder, and my first iPhone was a 3GS. Despite the Apple Store not coming online until a few minutes after 12:01 AM PDT, the purchase itself went very smoothly and took less than 30 seconds.

    It will be interesting if/when Apple reports sales figures for the first weekend.

  2. For what it’s worth, I pre-ordered mine through AT&T at about 3:45am CDT (set my alarm wrong).

    When I ordered mine, AT&T was reporting:
    Estimated ship dates: November 2, 2017 – November 10, 2017.

    Whatever that’s worth…

    1. How many, DavGreg? How many iPhone X units were available to ship on Day 1? How many preorders were collected that will be fulfilled in November and December?

      You don’t know, so you make a stupid comparison to Dodger Dogs. I cannot remember the last time that you posted content worth reading.

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