Apple unveils iPhone X

Apple today announced iPhone X, the future of the smartphone, in a gorgeous all-glass design with a beautiful 5.8-inch Super Retina display, A11 Bionic chip, wireless charging and an improved rear camera with dual optical image stabilization. iPhone X delivers an innovative and secure new way for customers to unlock, authenticate and pay using Face ID, enabled by the new TrueDepth camera. iPhone X will be available for pre-order beginning Friday, October 27 in more than 55 countries and territories, and in stores beginning Friday, November 3.

“For more than a decade, our intention has been to create an iPhone that is all display. The iPhone X is the realization of that vision,” said Jony Ive, Apple’s chief design officer, in a statement. “With the introduction of iPhone ten years ago, we revolutionized the mobile phone with Multi-Touch. iPhone X marks a new era for iPhone — one in which the device disappears into the experience.”

iPhone X is the future of the smartphone in a gorgeous all-glass design with a beautiful 5.8-inch Super Retina display.
iPhone X is the future of the smartphone in a gorgeous all-glass design with a beautiful 5.8-inch Super Retina display.

“iPhone X is the future of the smartphone. It is packed with incredible new technologies, like the innovative TrueDepth camera system, beautiful Super Retina display and super fast A11 Bionic chip with neural engine,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing, in a statement. “iPhone X enables fluid new user experiences — from unlocking your iPhone with Face ID, to playing immersive AR games, to sharing Animoji in Messages — it is the beginning of the next ten years for iPhone.”

Gorgeous All-Screen Design

iPhone X introduces a revolutionary design with a stunning all-screen display that precisely follows the curve of the device, clear to the elegantly rounded corners. The all-glass front and back feature the most durable glass ever in a smartphone in silver or space gray, while a highly polished, surgical-grade stainless steel band seamlessly wraps around and reinforces iPhone X. A seven-layer color process allows for precise color hues and opacity on the glass finish, and a reflective optical layer enhances the rich colors, making the design as elegant as it is durable, while maintaining water and dust resistance.

Remarkable Super Retina Display

The beautiful 5.8-inch Super Retina display is the first OLED panel that rises to the standards of iPhone, with stunning colors, true blacks, a million-to-one contrast ratio and wide color support with the best system-wide color management in a smartphone. The HDR display supports Dolby Vision and HDR10, which together make photo and video content look even more amazing. The addition of True Tone dynamically adjusts the white balance of the display to match the surrounding light for a more natural, paper-like viewing experience.

iOS 11 is redesigned to take full advantage of the Super Retina display and replaces the Home button with fast and fluid gestures, allowing customers to naturally and intuitively navigate iPhone X. Simply swipe up from the bottom to go home from anywhere.

Face ID, a Powerful and Secure Authentication System

Face ID revolutionizes authentication on iPhone X, using a state-of-the-art TrueDepth camera system made up of a dot projector, infrared camera and flood illuminator, and is powered by A11 Bionic to accurately map and recognize a face. These advanced depth-sensing technologies work together to securely unlock iPhone, enable Apple Pay, gain access to secure apps and many more new features.

Face ID projects more than 30,000 invisible IR dots. The IR image and dot pattern are pushed through neural networks to create a mathematical model of your face and send the data to the secure enclave to confirm a match, while adapting to physical changes in appearance over time. All saved facial information is protected by the secure enclave to keep data extremely secure, while all of the processing is done on-device and not in the cloud to protect user privacy. Face ID only unlocks iPhone X when customers look at it and is designed to prevent spoofing by photos or masks.

Reinvented Front and Back Cameras Featuring Portrait Lighting

The new 7-megapixel TrueDepth camera that enables Face ID features wide color capture, auto image stabilization and precise exposure control, and brings Portrait mode to the front camera for stunning selfies with a depth-of-field effect.

iPhone X also features a redesigned dual 12-megapixel rear camera system with dual optical image stabilization. The ƒ/1.8 aperture on the wide-angle camera joins an improved ƒ/2.4 aperture on the telephoto camera for better photos and videos. A new color filter, deeper pixels and an improved Apple-designed image signal processor delivers advanced pixel processing, wide color capture, faster autofocus in low light and better HDR photos. A new quad LED True Tone Flash offers twice the uniformity of light and includes Slow Sync, resulting in more uniformly lit backgrounds and foregrounds.

The cameras on iPhone X are custom tuned for the ultimate AR experience. Each camera is individually calibrated, with new gyroscopes and accelerometers for accurate motion tracking. The A11 Bionic CPU handles world tracking, scene recognition and the GPU enables incredible graphics at 60fps, while the image signal processor does real-time lighting estimation. With ARKit, iOS developers can take advantage of the TrueDepth camera and the rear cameras to create games and apps offering fantastically immersive and fluid experiences that go far beyond the screen.

The new camera also delivers the highest quality video capture ever in a smartphone, with better video stabilization, 4K video up to 60fps and 1080p slo-mo up to 240fps. The Apple-designed video encoder provides real-time image and motion analysis for optimal quality video.

Portrait mode with Portrait Lighting on both the front and rear cameras brings dramatic studio lighting effects to iPhone and allows customers to capture stunning portraits with a shallow depth-of-field effect in five different lighting styles.

With iOS 11, iPhone X supports HEIF and HEVC for up to two times compression and storage for twice the photos and videos.

Animoji Brings Emoji to Life

The TrueDepth camera brings emoji to life in a fun new way with Animoji. Working with A11 Bionic, the TrueDepth camera captures and analyzes over 50 different facial muscle movements, then animates those expressions in a dozen different Animoji, including a panda, unicorn and robot. Available as an iMessage app pre-installed on iPhone X, customers can record and send Animoji messages with their voice that can smile, frown and more.

Introducing A11 Bionic

A11 Bionic, the most powerful and smartest chip ever in a smartphone, features a six-core CPU design with two performance cores that are 25 percent faster and four efficiency cores that are 70 percent faster than the A10 Fusion, offering industry-leading performance and energy efficiency. A new, second-generation performance controller can harness all six cores simultaneously, delivering up to 70 percent greater performance for multi-threaded workloads, giving customers more power while lasting two hours longer than iPhone 7. A11 Bionic also integrates an Apple-designed GPU with a three-core design that delivers up to 30 percent faster graphics performance than the previous generation. All this power enables incredible new machine learning, AR apps and immersive 3D games.

The new A11 Bionic neural engine is a dual-core design and performs up to 600 billion operations per second for real-time processing. A11 Bionic neural engine is designed for specific machine learning algorithms and enables Face ID, Animoji and other features.

Designed for a Wireless Future

The glass back design enables a world-class wireless charging solution. Wireless charging works with the established Qi ecosystem, including two new wireless charging mats from Belkin and mophie, available from and Apple Stores.

Apple gave a sneak peek of AirPower, an Apple-designed wireless charging accessory coming in 2018, which offers a generous active charging area that will allow iPhone 8, iPhone 8 Plus or iPhone X customers to simultaneously charge up to three devices, including Apple Watch Series 3 and a new optional wireless charging case for AirPods.

Pricing and Availability

• iPhone X will be available in silver and space gray in 64GB and 256GB models starting at $999 (US) from and Apple Stores and is also available through Apple Authorized Resellers and carriers (prices may vary).

• Through Apple’s iPhone Upgrade Program, customers in the US can get iPhone X, with the protection of AppleCare+, choose their carrier (no multiyear service contract required) and have the opportunity to upgrade to a new iPhone every year. The iPhone Upgrade Program is available for iPhone X at and Apple Stores in the US with monthly payments starting at $49.91.

• Customers will be able to order iPhone X beginning Friday, October 27, with availability beginning Friday, November 3, in Andorra, Australia, Austria, Bahrain, Belgium, Bulgaria, Canada, China, Croatia, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Greenland, Guernsey, Hong Kong, Hungary, Iceland, India, Ireland, Isle of Man, Italy, Japan, Jersey, Kuwait, Latvia, Liechtenstein, Lithuania, Luxembourg, Malta, Mexico, Monaco, Netherlands, New Zealand, Norway, Poland, Portugal, Puerto Rico, Qatar, Romania, Russia, Saudi Arabia, Singapore, Slovakia, Slovenia, Spain, Sweden, Switzerland, Taiwan, UAE, the UK, the US and US Virgin Islands.

• Apple-designed accessories including leather and silicone cases in a range of colors will be available starting at $35 (US), while a new iPhone X Leather Folio will be available for $99 (US). Lightning Docks in color-matching metallic finishes will also be available for $49 (US), prices may vary.

• Every customer who buys iPhone X from Apple will be offered free Personal Setup in-store or online to help them customize their iPhone by setting up email, showing them new apps from the App Store and more.5

• Anyone who wants to start with the basics or go further with iPhone X or iOS 11 can sign up for free Today at Apple sessions at

Note: iPhone X is splash, water and dust resistant, and was tested under controlled laboratory conditions with a rating of IP67 under IEC standard 60529.

MacDailyNews Take: Friday, October 27th is going to be a fun night o’ stress here at MacDailyNews and in tens of million of other places!

Good luck, everyone!

Get shitfaced with Apple’s iPhone X – September 12, 2017


    1. The X is a joke. It’s outrageously overpriced, FaceID is hokey, no headphone jack, stupid bezel cutout;

      but on a positive note… the back is all glass so it will break much easier when you’re pissy drunk off your ass trying to call for that Uber.

      1. How much does it cost for the greatest Samsung Galaxy smartphone EVER MADE on sale today? Hmmm?

        And while you are checking the price, make sure you check the specs. Infrared camera, Face ID, photo apertures, 4K video capture, chip speed, et al …

            1. Let’s not stop there, Goeb. No one can tell you upgraded from a 7/S to an 8, unless you’re a male with a Rose Gold model… then you’re just going to look like a faggot with an older phone, LMAO.

            2. Look, you won’t respond to my challenge to compare the greatest iPhone to the greatest Galaxy smartphone, COPYCAT BTW, on price, features or performance.

              SELECTIVELY nitpick what you don’t like all day. You hate it, I get it — nothing meaningful here …

  1. If there was no cutout, then there would be a forehead, and it wouldn’t be a bezel-less display. Since those cameras have to be on the front, not sure what else could be done.
    The ears that remain will take some getting used to. I for one would love to see a system preference where you could simply set them to black background. With the OLED screen, it would look like a thin black forehead, which might be way less objectionable.
    I think however we will find that we quickly get used to it.

    1. “If there was no cutout, then there would be a forehead, and it wouldn’t be a bezel-less display.”

      It is a bezel-less display 100% only on three sides. The top is a 50% bezel-less display.

      I prefer the FOREHEAD for a clean horizontal line that does not cut screen notches into my photos, videos, apps, et al.

      Sure you can get used it, but I prefer to wait for the FOREHEAD DESIGN.

      That said, “X” is the most remarkable smartphone in human history!

      Kudos to Apple! …

      1. One more thing:

        The extraordinary clear OLED screen, stunning clarity of photos, 4K video capture and the 3D animojis — ALL are simply visual awesome.

        But then AGAIN we all have to tolerate the look and no feel of the flat iOS icons MINUS Steve and Scott’s BEAUTIFUL eye candy. Now rendered to dumbed down cartoon outlines (iOS7 forward).

        TAKE NOTE, folks:

        Notice ALL the emojis are beautiful “Skeuomorphism?”

        Notice ALL the NEW animated emojis are beautiful “Skeuomorphism” with highlights, mid tones and shadows?

        Notice ALL the product shots in the presentation and year round on Apple’s website are beautiful “Skeuomorphism?”

        Notice all the iOS icons are NOT “Skeuomorphism?”

        Reminds me of a MATCHING wardrobe that does not match and clearly out of whack.

        Why, Apple, why?

        With AR ability and incredible visual tech, fingers crossed and here’s hoping Apple fixes the flat fiasco and introduces 3D iOS icons that pay justice to ALL THE OTHER APPLE VISUALS … 👍🏻

        1. I totally agree with your analysis. The flat look that came in with iOS 7 was part of an industry fad, evident with Microsoft’s Metro UI at the time but also creeping into Android. That fad influenced Jony Ive, who’d just been given responsibility for look and feel. He handed icon design and typography over to some interns. (He doesn’t mind getting his hands dirty with metal shavings, but programming bores him. The opposite was the case with Scott Forestall, who was unfairly exiled in a company battle of wills.) The flat look was a sign of Apple becoming more of a follower than a leader.

          As to emoji: grizzled computer users (like me) grumble about Apple squandering resources on what they see as a millennial fad. What made me reconsider was the realisation that Apple markets their ecosystem worldwide, and that emoji (originally Japanese) have exploded in popularity, becoming a new de facto mobile communication system, if not quite a language in its own right. This emerging phenomenon is documented in The Emoji Code by linguist Vyvyan Evans.

      1. When Safari was launced in the presentation did anyone notice the light grey forehead surrounded the “notch” and just below it established a clean horizontal line For browsing pleasure …

    1. You can throw yours away, but these suckers tend to hold 60-70% of their value after one year and a bit less after two years. So I’d recommend buying it, enjoying it, and then selling it when it’s time to upgrade.

    2. I guess you did not check the price of the latest and greatest hoi polloi Galaxy flagship smartphone. With little to none of the industry leading features announced today in “iPhone X.”

      Will grant you glass front and back is a concern designed for wireless charging. That said, Apple used a seven layer screen process reinforced by a metal band.

      “Captain, I can’t change the laws of physics.”

      — Scotty, Star Trek original TV series

      In other words — all things break or melt down when the pressure or temperature exceeds the material strength — Physics 101.

      We shall see if Bendgate past becomes Breakgate present … 🤔

  2. What happens when a user that wears glasses with photo chromatic lenses? They will automatically darken the lens’ shades in daylight and hide/to somewhat hide, the person’s eyes…? Does that person have to remove their glasses in order to unlock their iPhone X…?

  3. What happens to a user that wears glasses with photo chromatic lenses? They will automatically darken the lens’ shades in daylight and hide/to somewhat hide, the person’s eyes… Does that person have to remove their glasses in order to be ID’d and unlock their iPhone X…?

  4. Can’t wait to order my iPhone X 256 GB. The $1149 is worth it. What a beautiful phone and I love the Face ID concept. Gestures instead of buttons is also brilliant. All very exciting.

    1. Tell us how it goes. After watching Craig struggle with facial unlocking onstage, I don’t think I will be getting an X. Other features aren’t compelling enough either.

      The 7S, errr 8, would be just about perfect if it had a couple more hours battery and a proper old school audio jack.

      1. When Craig first tried, he needed the passcode to enable Face ID the “first” time. Same thing happens on the current phones when you haven’t unlocked your phone with Touch ID in a while. Once enabled, it worked fine.

        Still, will miss the ability to use touch when it’s laying next to my bed w/o having to look at it.

    1. Troy, see my comment to GeoB above. Emoji have quickly become a serious part of worldwide mobile communications. That is an economic reality for companies to accept and accommodate, not a distraction from “real” software engineering.

      1. Wireless and fast charging, OLED screens, IP68 ratings, high screen to body ratios, and superior resolution screens are a few examples of features that are far from lame or ill thought-out and work very well. Now Apple has at last implemented or only nearly in some cases, it seems they are the ones that have not thought things through fully and the features do not work as well as what has been implemented already.

      2. it’s not that I don’t think Apple won’t do them better. it’s that they are intentionally loading them up on the $1000 model only instead of implementing them across the whole line in one form or another to squeeze the consumer. most other companies operate on a business model of rewarding, rather than punishing, brand loyalty

        1. That’s your presumptive assumption anyway. Sounds like Apple is simply at a paradigm crossover moment and will implement it across product lines when it’s cheaper to do so. Early adopters always pay more for the latest tech.

  5. $1319.00 and $1529.00 respectively in Canada. That’s 32 to 33% more than U.S. price. The exchange rate is currently 21% – even with bank admin fees, around 24%. I realize many countries (UK, China, elsewhere) pay a premium higher than the exchange. It used to be that Apple pricing in Canada/US were much closer to the exchange rate (there was no excessive premium). Realizing that they need a cushion because the exchange rate has been much more fluid, still, it seems excessive. I wish they would just charge us in US dollars at the same, or near the same, price as in the US.

    I also wish they could somehow make the Apple upgrade program available here. I am sure that the lack of competition caused by the near-monopoly of the handful of Canadian cellular carriers, gives the latter the power to keep Apple from offering this. Until Verizon started looking into coming into Canada (gave up on the idea), the carriers here charged 3 years to subsidize a phone (at near the same phone cost to consumer as in the US), or even, some years ago, to make any changes to your cell plan, instead of 2-years for subsidizing the phone as in the US. The problem is Canada has 1/10 the population as the U.S. but a huge country in which to build infrastructure to support the technology. This is the big barrier to the entry of new competition entering the market and causing customer-friendly movement. Roaming charges to the U.S. have improved remarkably – they were so high before that I am sure they were losing to business customers who would buy U.S. SIM cards or actual U.S. phones, if they were travelling often within the U.S. from Canada.

  6. Couldn’t stop staring at that notch, couldn’t stop staring at that notch, couldn’t stop staring at that notch, couldn’t stop staring at that notch, couldn’t stop staring at that notch, couldn’t stop staring at that notch,

    and then saw the notch covering games and videos. Barf.

    LOL, I can’t believe I’m keeping the 6 Plus for another year. Wow.

    1. Well, if you prefer the form factor of the 6 Plus, at least consider upgrading to the just-announced 8 Plus. The form factor you enjoy, with 3 years of technological advancements built in, seems like a no-brainier to me.

      If you look at Apple’s iPhone model comparison, the only things unique to the X are the bigger screen, faceID and the offshoots of that tech.

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