Apple Store currently offline

Apple’s online store is currently offline, displaying the familiar message that often, but not always, precedes new product additions:

We’ll be back.

We’re busy updating the store for you. Check back soon.

Apple is scheduled to hold a special media event today at 10am PDT / 1pm EDT in Cupertino at the new Steve Jobs Theater.

MacDailyNews will present live coverage of Apple’s special media event keynote address later today at 10am Pacific/1pm Eastern. Look for the link on our home page about an hour before the event begins.

Apple Store currently offline


  1. Apple’s gross revenue is 215 billion per year. Let’s assume just a quarter of that comes directly from the website. It is probably higher than that. So 215b * 0.25 / 365/24 = over 6 mil per hour. Down two hours 12 mil. Chump change……

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