Apple Store currently offline

Apple’s online store is currently offline, displaying the familiar message that often, but not always, precedes new product additions:

We’ll be back.

We’re busy updating the store for you. Check back soon.

Apple is scheduled to hold a special media event today at 10am PDT / 1pm EDT in Cupertino at the new Steve Jobs Theater.

MacDailyNews will present live coverage of Apple’s special media event keynote address later today at 10am Pacific/1pm Eastern. Look for the link on our home page about an hour before the event begins.

Apple Store currently offline

3 Comments

  1. Apple’s gross revenue is 215 billion per year. Let’s assume just a quarter of that comes directly from the website. It is probably higher than that. So 215b * 0.25 / 365/24 = over 6 mil per hour. Down two hours 12 mil. Chump change……

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