Is Apple getting their innovation groove back?

“Apple reportedly has begun testing a premium iPhone with a revamped display and body, which could be one of three new models the company is expected to launch this fall. The other two likely will be upgrades to the two existing iPhones,” John P. Mello Jr. writes for TechNewsWorld. “The new design will incorporate curved glass and stainless steel. It will increase the surface area of the display without increasing the size of the phone, Bloomberg reported Tuesday.”

“Introducing a trio of iPhones instead of the typical two makes sense, said Charles King, principal analyst at Pund-IT,” Mello Jr. writes. “‘That’s especially true when you consider that this is the 10th anniversary of the iPhone, and the continuing criticism heaped on Apple for lack of innovation,’ he told TechNewsWorld.”

“Use of stainless steel, although challenging, also would be a good choice for a premium model,” Mello Jr. writes. “Stainless steel is more rigid than aluminum, which is used on the current iPhones, and harder to mill — so it could be challenging to Apple’s suppliers, [Kevin Krewell, a principal analyst at Tirias Research] noted.”

“Another persistent rumor — repeated in Bloomberg’s report — is the replacement of the home button at the bottom of the iPhone with a virtual button on the screen,” Mello Jr. writes. “A soft home button requires careful application of fingerprint sensors in or under the OLED screen, said Tirias’ Krewell. ‘That’s very cutting-edge technology and a hard manufacturing challenge, but Apple likes to push the envelope for a cleaner look.’ Can Apple hit a home run with its new 10th anniversary premium iPhone?”

Read more in the full article here.

MacDailyNews Take: Yes. In fact, Apple is primed to hit a grand slam with their tenth anniversary iPhone!

Now, imagine if “stainless steel” were actually Liquidmetal?

SEE ALSO:
Apple patent describes Liquidmetal housing for electronic devices – January 27, 2017
Evidence suggests Apple to use breakthrough Liquidmetal somewhere soon – October 18, 2016
Apple supplier Catcher CEO: One iPhone model will adopt glass casing next year – May 19, 2016
Apple granted key U.S patent for Touch ID fingerprint recognition integrated into Multi-Touch display – May 18, 2016
Apple supplier LG Innotek embeds fingerprint sensor into display – May 4, 2016
Why the 2017 iPhone will be made of Liquidmetal – April 18, 2016
Ming-Chi Kuo: Apple’s 2017 iPhone to feature new ‘all glass’ enclosure – April 18, 2016
Professor behind Liquidmorphium Turing Phone invests in Liquidmetal, named to Board, enters into cross-licensing agreement – March 14, 2016
3D fingerprint sensors under Gorilla Glass may let Apple kill iPhone’s Home button – July 21, 2015
The Turing Phone is not made out of Liquidmetal – July 15, 2015
Why does Apple keep extending their partnership with Liquidmetal? – June 25, 2015
Apple extends Liquidmetal exclusivity deal through February 2016 – June 23, 2015
Apple working on eliminating the Home button on iPhone, iPad, sources say – June 22, 2015
Two new Liquidmetal patent filings from Apple revealed; list watch and jewelry among potential uses – April 23, 2015
Apple files for patent to move Touch ID fingerprint scanner from home button to display – February 9, 2015
Liquidmetal’s Apple alliance yet to bear fruit – September 30, 2014
Apple’s new Liquidmetal-related patent sparks speculation – July 7, 2014
Apple patents method for embedding sapphire displays in LiquidMetal device chassis – May 27, 2014
Liquidmetal-Visser agreement paves the way for more rapid adoption of amorphous metal manufacturing – May 21, 2014
Apple extends Liquidmetal exclusivity deal through February 2015 – May 21, 2014

19 Comments

    1. Agreed, no. The rest of world’s short attention spans don’t seem to be improving, either. I would be very surprised if Apple is ever the company it once was. If they can begin to make quality stuff again across the board and reverse their downward spiral (in terms of quality, not profit), I’ll settle for that. I used to advocate for them based on their excellent products. Currently, I don’t do that anymore.

    2. I don’t believer Apple has its “innovation groove back”. Not in the iPhone either. All of Apple’s three most recent iPhone announcements (5se, 6s, 7) have been evolutionary, not revolutionary. I’m not even sure the 6 would count as revolutionary. Maybe this year this will change, but I’m taking the “prove it” stance with Apple.

      With regard to *every* other product that Apple is shipping (software or hardware) nothing has been revolutionary in recent memory. (And, yes, I include the Apple Watch.) You might get me to consider the higher end versions of the 5K iMac, but probably not. The future 3rd generation Apple Watch might be, but there is, so far, no indication of that.

      Beyond not having its “innovation groove back” some of its products have even moved backward!

      I truly hope that Apple will get its “innovation groove back”. Apple has been a company that I have strongly supported (in words, actions, and dollars spent) since the late 70s. My support is waning. It has been for a year or more. I haven’t been able to support their desktops/workstations for more than three years. I haven’t been able to unconditionally support their laptops for more than two years. The list goes on and on. Their iPhones may be better than the competition when viewed as a whole, but they are not “Apple Better”. They’re just barely better.

      When once I used to always (for both work and personal items) consider Apple FIRST (and sometimes ONLY), I now often consider another manufacturer first, and for work related equipment all too often end up with non Apple products.

      It’s a bit depressing, but I’m absolutely certain I’m not alone in this change of buying habits.

  1. The Mac groove has worn out from inattention. Probably not as glamorous a place to be inside Apple as employees attempt to move themselves into more recent technological developments there. The Mac dept. that started it all might be considered a career Siberia.

  2. Been pretty clear that without SJ making bold intuitive decisions there has been two alternative strands taking place iterative safe improvements to existing products (though in reality even here there have been missteps) which takes us directly to the second where clearly there has been internal division over what innovative products and solutions to impliment leading to delays, wrong moves, changes of direction while those disagreements fight to get resolved and no doubt different elements gaining and losing influence over things at every confused turn.

    Probably why we had the emergency news conference recently as sheer lack of decisiveness had not only delayed matters to the point of crisis but probably as a result forced some form of focus and decision to be made and thereafter publicised do as to keep its clientele onside.

          1. They certainly do, the last time I looked at some studies at life expectancy difference between aboriginal people (Aboriginal, North American Indians and Maoris) and caucasians it was roughly like this:

            Apple’s home country: 5 years difference.
            Canada: 5 years difference.
            New Zealand: 5 years difference.
            Anustralia: 17-20 years difference, depending on the study.

            That’s why it’s so important for Apple’s home nation to have Anustralia as allies, they make them look good, though nowadays, that’s less so.

  3. Note to Mello Jr. — take a look at the early iPhones. Sure, stainless steel is more difficult to machine than aluminum. but Apple successfully employed stainless steel around a decade ago. Get a clue before you write an article.

    1. Stainless steel isn’t likely to come back, at least not in any quantity that will require machining. The iPhone is designed to last 3 years, be cost competitive, and be easily recyclable. Any metal you see on an iPhone in the future is likely to be aluminum or an even cheaper zinc alloy.

      Is there a market for stainless steel? Of course. But don’t expect Apple to attempt to go there. It’s too small a market and Apple can’t even be bothered to meet the needs of its existing Mac customers. What makes you think Apple will ever offer a rugged steel phone with enhanced durability rating?

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