Analyst: All three of Apple’s 2017 iPhones to feature True Tone displays, front/back 3D sensors for facial recognition and Augmented Reality

“Apple’s widely expected trio of new iPhone models will all feature True Tone displays, according to investment bank Barclays,” Joe Rossignol reports for MacRumors.

“Barclays said the tentatively named iPhone 7s, iPhone 7s Plus, and iPhone 8 with an OLED display will each include a ‘full spectral sensing’ ambient light sensor for the purpose of a ‘True Color’ screen,” Rossignol reports. “The sensors are expected to be supplied by Austrian semiconductor manufacturer AMS.”

Currently “Apple’s only existing device with a True Tone display is the 9.7-inch iPad Pro, which uses advanced four-channel ambient light sensors to automatically adapt the color and intensity of the display to match the color temperature of the light in its surrounding environment, whether indoors or outdoors,” Rossignol reports “The inclusion of a True Tone display is not a rumor we have heard previously for the 2017 iPhone lineup, expected to be announced in September, but it is certainly a plausible one. ”

Read more in the full article here.

“The report also offers new information regarding the 3D sensors that Apple is expected to include in the iPhone 8 for facial recognition and augmented reality features,” Chance Miller reports for 9to5Mac.

“Apple is expected to use 3D sensing technology for features such as facial recognition and augmented reality applications,” Miller reports. “Today’s note from Barclays adds that the device will include two custom 3D sensors with structured light cameras on both the front and back of the device.”

We now think the 3D sensing for facial recognition (front) and augmented reality (rear) will be conducted via two custom modules, with ams/Heptagon providing significant content on the transmit side and STMicro on the receive side. — Barclays

Read more in the full article here.

MacDailyNews Take: The 9.7-inch iPad Pro’s True Tone display is a marvel.

Add facial recognition and Augmented Reality features that actually work dependably and the iPhone knockoff outfits of the world will be left even further behind!

Interns: TTK!

[Thanks to MacDailyNews Readers “Fred Mertz” and “Dan K.” for the heads up.]


  1. I’ll bet Samsung is already planning an updated model S8 with similar technology which will be released about the time Apple announces the 2017 iPhones. Samsung hates to be caught short on features that rival smartphone makers offer.

    1. samsung will soon be touting its new 6D camera with 8D motion sensors with automatic fire detection Nd CO2 fire extenguisher attached to the right side.

  2. I just did a quick search and it appears the Samsung S8 does not have the 3D sensors. If so, does this mean Samsung’s facial recognition technology will be easy to spoof with something like a picture?

    The other unlear Samsung S8 feature is the detection of real-world objects. In their literature they show the device detecting something like a bike, and then presenting similar results with links to purchase a similar bike. The question is: do the results show the exact real-world bike, or do the results show similar looking bikes? Showing the exact match to real-world objects is much more useful than showing just similar results. Hopefully, the Apple method will show the exact match. Ideally, developers like Amazon, Target, Johnson Controls, etc. will be provided with an SDK to present items such as links to the product, prices, etc.

    1. I found the answer about the Samsung face recognition issue:

      “The phones can be unlocked by the face of a sleeping person, or even just by a photo,” an industry watcher said. “For now, the facial recognition technology is only intended for fun. It should not be considered as a foolproof security measure.”


      I would assume 3D sensors would be able to determine if the face unlocking the device is a picture or a live person.

  3. so very interesting to read these reports in real time. phones were simply wonderful and perfect for their day. the evolution was something remarkable although most of my friends could never seem to appreciate how truly innovative they had been. of course, by the time we were children, their time had long passed.

    devices of my period are biologically integrated, individualized, that is, synced to dna and respond to brainwaves of specific frequency. by requisite, these cognitive potentials are developed in all children. personally, i love the tech of this era, it’s charm. there’s a macdailynews memorial in one of our museums that celebrates the support they gave to this evolution of devices. thx, mdn.

    1. Solomé, congratulations on figuring out how to time travel back from the future.

      Now, when will you go back to the future and leave us to evolve in peace?



      1. Maybe he is not traveling “back”
        in time if time is not linear, but similar to folds. His message could be traveling through spacetime to this specific point.

        Recently, a new form of matter has been created called time crystals. This matter breaks the symmetry of time. Maybe in the future localized spacetime can be altered and accessed to reach different times.

        Maybe this post was meant to plant the seed of discovery in the people who will invent this technology. On the other hand, it could be all nonsense. 🤷🏼‍♂️💫

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