“In 2010, Steve Jobs introduced the first iPad as a new product category between the smartphone and notebook,” Daniel Eran Dilger writes for AppleInsider. “It ended up dramatically shifting demand in the PC industry, but sales have since plateaued.”
“If you’re still wondering why Apple hasn’t updated its desktop Macs (the mini and Pro), their relative importance to Apple’s revenues certainly plays a factor,” Dilger writes. “However, those products may also involve a strategic importance. Given that iMacs make up most of Apple’s desktop sales, it’s likely we’ll see it updated first and the Pro next, while the mini might never be refreshed. ”
“Pads and Mac are not only equally important revenues sources today, but they also serve different price points and audiences, meaning there’s no reason for Apple to want to starve one to benefit the other,” Dilger writes. “There are a variety of opportunities for enhancing iPads–particularly new iPad Pro 2 models–that would serve to make them better as “Post-PC computers,” but there’s also good reason for Apple to avoid trying to make iPads too similar to existing Macs…”
MacDailyNews Take: As we wrote back in November 2015, “Given what the average users do, Apple’s iPad is what ‘personal computing’ for the average user should’ve always been, had the technology existed back when Steve Jobs first delivered personal computing to the masses.”
Apple’s next-gen iPads coming this year, along with iOS 11, will make Apple’s Multi-Touch computing even more accessible to even more would-be traditional computer users.
Yes, barring untimely death, we’ve considered that the last Macs we’ll ever buy could come within 5-10 years. We expect to definitely buy one more round of Mac desktops and notebooks and at least one more round after that. That’ll be 5-10 years right there. iPad Pro and iOS can already replace our road Macs, but as longtime Mac users, we have ingrained habits and therefore remain much faster on our MacBooks than on iPad. Younger users (under 12 or so) have no such issues and can usually blow us away iPad to iPad, but we are getting better and faster all the time. Old habits will die hard, but they will die eventually.
That said, of course, beyond 2026, we’d love to see the Macintosh and macOS live on in some capacity (professional machines; “trucks,” if you will) for many more years!
iPad Pro can replace the vast majority of people’s MacBooks because people never had an alternative to a MacBook to accomplish what what they use a personal computer for: Web browsing, email, light word processing, music-video-photo storage and playback, and maybe some messaging (but they do most or all of that on their iPhones or iPhone wannabes).
Note: Obviously, we are not talking about our readership which skews heavily toward techies who use their Macs for far more than the vast majority of current personal computer users.
For the vast majority of people even a crappy low-end Windows laptop is vast overkill for what they do. Therefore, the headroom for iPad remains virtually limitless, especially as Apple’s A-Series chips, iOS and iPad apps become ever more powerful.
This “iPad pause” will not last forever.
Apple’s next-gen 10.5- and 12.9-inch iPad Pro lineup not coming until May-June – February 24, 2017
Apple debuts new Twitter-themed ad campaign for iPad Pro – February 17, 2017
Apple iPad’s bright future – February 9, 2017