UBS sees especially strong interest in U.S. iPhone 7/Plus purchase intentions

In a note to clients today, insolent USB analyst Steven Milunovich writes:

Our March survey pointed to iPhone 7 interest between the 6 and 6s, which has been confirmed by surveys and search results since.

This time we find higher overall smartphone purchase intentions the next six months with iPhone 7 interest especially strong in the US and rising demand for the Plus. However, China, is exhibiting signs of softness in F17, including lower interest in the 7 than the 6/6s.

However, the Apple brand remains strong. We continue to model iPhone unit growth of 6% in F17 and 16% in F18.

Steven Milunovich reiterates his firm’s “Buy” on AAPL with a a $127 price target.

MacDailyNews Take: Yes, but does the CEO of the world’s most valuable company – which he had a very strong hand in building – “have a strong sense of where technology is going?” (read with a metric ton of sarcasm)

UBS analyst pisses off Apple CEO Tim Cook – October 26, 2016


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