Goldman Sachs tries to persuade Apple to bid for Time Warner as TV ‘strategy’ treads water

“Tim Cook is the apple of Goldman Sachs’ eye,” Josh Kosman reports for The New York Post. “Goldman is trying to persuade Apple to make a rival bid for Time Warner, a source with direct knowledge of the situation said.”

“‘They are freaking out trying to convince Apple to come in,’ the source said. Goldman has been left on the sidelines in advising on AT&T’s $85 billion agreement to acquire Time Warner,” Kosman reports. “In 2009, Apple hired Goldman banker Adrian Perica to head its mergers practice, and now he has his staff looking for acquisition targets, the source said.”

Kosmanz reports, “Cook’s company has expressed interest in buying Time Warner in the recent past, and there is some belief that judging from his comments this week, he will not let AT&T carry the day.”

Read more in the full article here.

MacDailyNews Take: Good luck with that, Goldman. Tim Cook and the BoD will do whatever they feel is in the best interest of Apple.

Regardless, an $85+ billion acquisition with upwards of 25,000 employees would be quite the project. Doesn’t seem Apple-like to us, but it depends on how valuable Cook & Co. see owning the home to be (Apple TV, HomeKit, future products), how useful Time Warner might be in helping to achieve that, how close (or far) they are to some real meaningful Apple TV content deals, and how committed they ultimately are turning this long-running hobby into something truly meaningful.


  1. So let’s get this straight: everyone is up in arms that Apple seems stretched too thin to pay sufficient attention to the mac line to keep the pro, mini and even the laptops ahead of or even on the curve, but running TW is possibly a reasonable thing?

  2. They need to sort something out in terms of obtaining or producing content for AppleTV otherwise it’s always going to feel a little crippled as concerns what it could be and lack that design aesthetic Apple desires to make it easy to use and as such an advantage over the opposition. How they do that is the problem they have to solve, can’t say if this would be the right one mind.

    1. Google makes money from Youtube because they take user data and sell them to advertisers (‘targeted’ ads being much more lucrative than ‘blind’ ).

      if apple keeps to its ‘privacy is sacred’ position it’s hard to see how Apple can make money from things like Youtube or even Search.

  3. goldman Sachs made a lot of money brokering deals for Apple so maybe this case as well it’s self interest…

    “Apple Inc. sold $17 billion of bonds in the biggest corporate offering on record… The offering, Apple’s first since 1996, was managed by Goldman Sachs Group Inc. … “

  4. Apple should buy Sony / Columbia Records / Movie Studios, Sony Computers, etc.

    OR buy Disney Entertainment division / ABC & Studios / ESPN / TV channels, etc, music, symphony. ( not theme parks or movies )

  5. Tesla would be a good buy for it’s battery tech.

    Plus Warner Brother would be a good buy seeing that Apple could sell off parts of Warner to Disney that they don’t want.

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