According to data from the International Data Corporation’s Worldwide Quarterly Wearable Device Tracker, total smartwatch volumes reached 2.7 million units shipped in 3Q16, a decrease of 51.6% from the 5.6 million units shipped in 3Q15. Although the decline is significant, it is worth noting that 3Q15 was the first time Apple’s Watch had widespread retail availablity after a limited online launch. Meanwhile, the second generation Apple Watch was only available in the last two weeks of 3Q16.
“The sharp decline in smartwatch shipment volumes reflects the way platforms and vendors are realigning,” noted Ramon Llamas, research manager for IDC’s Wearables team. “Apple revealed a new look and feel to watchOS that did not arrive until the launch of the second generation watch at the end of September. Google’s decision to hold back Android Wear 2.0 has repercussions for its OEM partners as to whether to launch devices before or after the holidays. Samsung’s Gear S3, announced at IFA in September, has yet to be released. Collectively, this left vendors relying on older, aging devices to satisfy customers.”
Top Five Smartwatch Vendors
Apple maintained its position as the overall leader of the worldwide smartwatch market. Its first-generation Watches accounted for the majority of volumes during the quarter, leading to the significant downturn for the quarter ahead of anticipated new models. Apple could be heading for a sequential rebound in 4Q16.
Garmin posted the largest year-over-year increase among the leading vendors, thanks to its growing list of ConnectIQ-enabled smartwatches and the addition of the fenix Chronos. Whereas other smartwatches attempt to be multi-purpose devices, Garmin’s smartwatches focus on health and fitness, and the applications reflect that strategy. Its total volumes helped to extend its lead ahead over Samsung.
Samsung finished 3Q16 slightly higher from a year ago. The company introduced its follow-up, the Gear S3, with a Bluetooth-only version as well as a cellular version, but it has yet to be released to the market.
Lenovo (Motorola) suffered the largest year-over-year decline among the leading vendors. In addition, 3Q16 marks the first time in which Motorola did not introduce a new smartwatch in time for the holiday quarter, adding to its decline in the market.
• Data is subject to change.
• Vendor shipments are branded device shipments and exclude OEM sales for all vendors.
• Data only includes smartwatches capable of running third party applications on the device itself. Examples include Apple Watch, Moto 360, Gear S2. Devices like the Fitbit Blaze and Withings Activité are excluded since IDC considers these as “Basic Wearables” that do not run third party applications.
• All other wearable form factors (i.e. earwear, clothing, wrist bands, etc.) are excluded.
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Source: International Data Corporation
MacDailyNews Take: Even on the last legs of Apple Watch “Series 0” and watchOS 2, Apple dominated. A bunch of stupidwatches are obviously no match for the world’s only true smartwatch.
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