Laurene Powell Jobs invests in production and talent management company ‘Anonymous Content’

“Laurene Powell Jobs is diving deeper into Hollywood,” Brooks Barnes reports for The New York Times. “Ms. Jobs, already a major investor in the Walt Disney Company and Apple, said on Friday that her firm, Emerson Collective, had taken a substantial minority stake in Anonymous Content, a prominent production and talent management company. Founded in 1999 by Steve Golin, Anonymous has been behind hit television shows like ‘Mr. Robot’ and movies like ‘Spotlight,’ the reigning Academy Award winner for best picture.”

“Financial terms were not disclosed,” Barnes reports. “The investment by Ms. Jobs, the widow of Steven P. Jobs, the Apple co-founder who died five years ago, will give Anonymous the money needed to make programming intended to compel social change — one of Emerson’s primary goals.”

“Ms. Jobs has dabbled in using entertainment to promote causes; in 2013, she backed Davis Guggenheim’s ‘The Dream Is Now,’ a short-form documentary focused on immigration reform,” Barnes reports. “The move puts Anonymous into more direct competition with Participant Media, the current leader in cause-based entertainment.”

Read more in the full article here.

MacDailyNews Take:

It is the emergence of mass media which makes possible the use of propaganda techniques on a societal scale. — Jacques Ellul

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  1. Note the date of the following New York Times article – after the election, most certainly not for publication before.

    How the Movies Made a President

    By Manohla Dargis and A. O. Scott
    January 16, 2009

    Barack Obama’s victory in November demonstrated, to the surprise of many Americans and much of the world, that we were ready to see a black man as president. Of course, we had seen several black presidents already, not in the real White House but in the virtual America of movies and television. The presidencies of James Earl Jones in “The Man,” Morgan Freeman in “Deep Impact,” Chris Rock in “Head of State” and Dennis Haysbert in “24” helped us imagine Mr. Obama’s transformative breakthrough before it occurred…

    1. Don’t worry your little head.
      The New York Times endorsed Hillary before the Iowa caucuses this time and assigned her a full time reporter befire she even announced.

      They do a daily collection of hit pieces on Drumpf. Every day.

      As a subscriber, I can tell you it is very obvious who they are for.

  2. Not sure ALL of Anonymous Content’s programming is cause-based. If it is, not sure what cause “Mr. Robot” is pushing, other than paranoia and split personality disorder.

    And yes, there were black presidents in movies & TV shows before America elected one, but not sure you can claim a causal basis. There have been women presidents in movies and TV shows (and even more in science fiction novels) for years, but the thought STILL makes some people queasy.

    1. Just because you haven’t seen the the desired effect – and hopefully won’t for at least 8 more years – doesn’t mean the propaganda groundwork isn’t being laid. It is. That’s why you see women U.S. Vice Presidents and Presidents depicted in mass media.

      1. Ah for the days when movies portrayed America before it needed to be Made Great Again, when times weren’t the worst “ever, ever, ever.” You know, movies like “Gone With the Wind” or the original “Birth of a Nation.” Those films weren’t propaganda. They showed things as they were, with happy colored folks gathered to sing around their cabin doors.

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