“Earlier this week 9to5Mac reader Matthew shared that the scaffolding has come down around the anticipated location of the first Brooklyn Apple Store, and today Apple has updated its website with official grand opening details,” Zac Hall reports for 9to5Mac. “The Williamsburg Apple Store opens next Saturday on July 30th at 10am local time. The latest New York City location can be found at 247 Bedford Avenue in Brooklyn.”
“Apple’s first Brooklyn location has been a long-time coming,” Hall reports. “Earlier this year, job listings for the Williamsburg location went live suggesting the new Apple Store would open its doors sometime this summer.”
Hall reports, “The project, however, was detailed back in 2014 and actually expected to be complete sometime last year.”
Read more, and see the photos, in the full article here.
MacDailyNews Take: Congrats, Brooklyn!
Take that, hipsters!
Ah remember the excitement when new Apple Stores were first being built and plenty of analyst dopes were calling it Job’s Folly? Kind of turned out like when they called “Snow White” Disney’s Folly. Who’s folly is it now? I prefer the image I get of an explosive cigar going off in these idiot tech writer or analyst’s mugs cartoon style every time they get something wrong, which is often. Unfortunately in reality there are few repercussions for specious conclusions and fatuous falsehoods.
no its not congrats Brooklyn.I live in Brooklyn and opening in Williamsburg is just stupid. People are leaving the area because its gotten way to expensive. On top of that Williamsburg isn’t easy to get to if you live in Brooklyn. The smarter thing to do is open one in Brooklyn heights – rumors have been flying about that area for years. Bedford Avenue is just strange – weird area to open a store . whoever talked them into that area doesn’t know Brooklyn that well
Good point. It’s clearly so expensive to live there that no one with a whole bunch of money to spend on Apple products could possibly live there.
Huh?
I mean, I’m actually very much against gentrification and the way it forces people to migrate away from their homes, but I recognize that Apple might not care about that very much. If a whole bunch of rich people live there now, I can see why Apple might want a store there.
Oh shit, I think I misread your point (no sarcasm intended this time). You were focusing on how this is NOT good news for the non-rich people in Brooklyn. You weren’t saying that it was a bad choice for Apple, but that it wasn’t a great spot for all the non-rich Brooklyn residents. That I can agree with. It just sounded like you were saying that Apple made a mistake, which is only true if you think Apple cares about people more than sales.
You also missed rob’s point that it’s a bad location for BROOKLYNITES WHO DON’T LIVE IN W’BURG because it’s hard to get to from anywhere but Manhattan.
Honestly, W’burg is SOOOO 2000. It’s as if Apple just decided today to start wearing it’s baseball cap backwards.