“After defying industry trends in recent years, Apple is feeling the slowdown in global purchases of laptop and desktop computers,” The Associated Press reports.
“Apple shipped 4 to 8 percent fewer Mac computers during the second quarter of 2016, compared with a year earlier, according to new estimates from two research firms,” AP reports. “Apple enjoyed steady increases in Mac sales for most of 2014 and 2015, while the rest of the PC market was in a slump… But Apple Inc. has been reporting a dip in Mac unit sales since the end of last year, and estimates released Monday suggest that trend is continuing. Analysts estimate Apple shipped 4.4 million to 4.6 million Macs in the quarter ending June 30.”
“PC sales overall have been declining for the last four years,” AP reports. “Global PC shipments fell to 62.4 million in the last quarter, down 4.5 percent from a year earlier, according to researchers at International Data Corp. Analysts at a second firm, Gartner, estimated that drop at 5.2 percent.”
Read more in the full article here.
MacDailyNews Take: These are estimates only from sources whose estimates haven’t been uniformly accurate in the past. We’ll know for sure on July 26th after market close when Apple reports the actual results.
That said, several Mac lines are woefully long-in-the-tooth, so we expect there’s much pent-up demand to be fulfilled once Apple deigns to give users new Macs to buy. Some new Mac TV ads would be nice, too.