“IDC says Q2 2016 worldwide PC shipments fell 4.5%, totaling 62.4 million units, with Apple and Lenovo particularly impacted. Apple fell from a 7.4 percent share in Q2 2015 to a 7.1 percent share in Q2 2016, with an 8.3 percent drop in year-on-year shipments, they said,” Evans writes. “Gartner says Q2 2016 worldwide PC shipments fell 5.2%, totaling 64.3 million units. The analyst say Apple’s market share held, year-on-year, at 7.1 percent, though its year-on-year shipments fell 4.9 percent.”
“Looking at historical data it is noteworthy that PC sales are slumping at a significantly faster rate than during the 2008 recession,” Evans writes. “That Mac sales – which remained steady during the last recession — appear to being impacted this time around is a red flag warning of how severe these fresh challenges are. That Apple is impacted means something – the company has been estimated as accounting for 0.5 percent of US GDP and 0.15 percent of global GDP, so its weakness will have a material economic impact.”
Read more in the full article here.
MacDailyNews Take: Hey, you never know, new Macs just might turn things around! Dare we also suggest they be coupled with new Mac advertising campaigns? Hey, we can dream. Apple’s on a budget, you know. 😉
IDC, Gartner: Apple’s Mac no longer bucking PC industry’s sales slide – July 12, 2016