“Google is planning a shake-up of the smartphone market by releasing its own handset, a move that would tighten its grip on mobile software and see it compete directly with the iPhone,” James Titcomb reports for The Telegraph. “The technology giant is in discussions with mobile operators about releasing a Google-branded phone that will extend the company’s move into hardware, sources familiar with the discussions told The Telegraph.”
“The new device, which will be released by the end of the year according to a senior source, will see Google take more control over design, manufacturing and software,” Titcomb reports. “‘They are concerned that Android is fragmenting, that it needs to become a more controlled platform,’ said Ben Wood, an analyst at CCS Insight. ‘I think they’ll seek to control it more, more like Apple.'”
Titcomb reports, “Earlier this year it hired Rick Osterloh, the former president of Motorola, to lead a new hardware division in a sign of its growing ambitions.”
Read more in the full article here.
MacDailyNews Take: Good luck with that, insatiable Apple wannabes.
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