Slavish Apple copier Samsung debuts ‘Captured on Galaxy S7’ ad

“Not to be outdone by Apple’s “Shot on iPhone” campaign, Samsung has released its own “Captured on Galaxy S7 and S7 edge” video that demonstrates the 4K recording prowess of the two high-end smartphones,” PhoneArena reports.

“It’s quite embarrassing that Samsung in 2016 still feels the need to blatantly copy as much as it can from,” Yoni Heisler writes for BGR. “The aim of the commercial is to show consumers the quality of 4K video recording on both the Galaxy S7 and the S7 Edge. Fair enough, but the ad’s slogan seems awfully similar to Apple’s longstanding and ongoing “Shot on iPhone” campaign which aims to show consumers the power of the iPhone’s camera.”

Heisler writes, “Now if this was any other company, maybe they’d get a pass, but let’s be honest: Samsung has a long and storied history of ripping off al things Apple, rather unapologetically at that.”

Samsung’s “new” ad:

Apple’s “Shot on iPhone” campaign began in early 2015:

Read more in the full article here.

MacDailyNews Take: Samsung, the shameless Apple copier strikes again!

Beleaguered Samsung to debut knockoff of Apple’s phone upgrade program in South Korea – March 9, 2016
Beleaguered Samsung to attempt to knock off Apple iPhone’s Live Photos – January 14, 2016
Beleaguered Samsung to attempt to knock off Apple iPhone’s 3D Touch – December 14, 2015
Slavish Apple copier Samsung announces rose gold Galaxy Note 5 – October 15, 2015
Samsung can’t seem to stop mimicking Apple – May 4, 2015
Slavish copier Samsung in talks to launch Apple Pay knockoff – December 16, 2014
Samsung returns to mimicking Apple’s iPhone with chamfered metal-edged Galaxy Alpha – August 13, 2014
Samsung’s plastic, 32-bit Galaxy S5 has serious fingerprint sensor problems – May 6, 2014
Samsung’s new ad for Galaxy Gear stupidwatch slavishly copies Apple’s original 2007 iPhone ad (with video) – October 7, 2013
Samsung announces plastic Galaxy S4 ‘Gold Edition’ phone – September 25, 2013
Samsung slavishly copies Apple’s iPad mini with Galaxy Tab 3 (with photo) – July 23, 2013
9 ways Samsung has slavishly copied Apple over the years – July 14, 2013
Now Samsung copies Apple product rumors, said to be working on wristwatch device – March 19, 2013
Samsung’s new ‘Wallet’ bears striking resemblance to Apple’s Passbook – February 27, 2013
Korea JoongAng Daily: Samsung must stop slavishly copying Apple – September 3, 2012
South Korea reassesses its great imitator, Samsung – September 2, 2012
Is Samsung copying Apple’s patented earphones? It sure looks like it – September 8, 2012
Samsung mimics Apple product videos in Galaxy S III promo (with video) – August 24, 2012
Now slavish copycat Samsung attempts to knockoff Apple’s retail stores (with video) – August 23, 2012
Samsung: Shameless slavish copiers – August 13, 2012
Now Samsung slavishly copies Apple’s Mac mini – June 1, 2012
Samsung Mobile chief ‘designer’ denies that Samsung’s instinct is to slavishly copy Apple – March 23, 2012
Slavish copier Samsung shamelessly steals Apple’s iPhone 3G design – again – January 3, 2012
Slavish copier Samsung uses girl actress from iPhone 4S ad for Galaxy Tab 8.9 spot (with video) – January 2, 2012
Now Samsung’s slavishly copying Apple’s iPad television ads (with videos) – December 30, 2011
Judge: Can you tell me which is iPad and which is yours? Samsung lawyer: ‘Not at this distance your honor’ – October 14, 2011
Why are Apple’s icons on the wall of Samsung’s store? – September 24, 2011
Apple to Samsung: ‘Blatant copying is wrong’ – April 18, 2011
Apple sues Samsung for attempting to copy look and feel of iPhone, iPad – April 18, 2011
Samsung’s ‘Instinct’ is obviously to make Apple iPhone knockoffs – April 1, 2008

[Thanks to MacDailyNews readers too numerous to mention individually for the heads up.]


  1. I thought that the careful use of chiaroscuro and the inevitable symbolism inherent in modern life as represented by the sleeping dog, gave me a sense of doom.

    1. They think a couple of differences or fairly minor things on a Samsung Android phone not on iPhone as a big Hail Mary free pass that forgives all their other major trespasses as a slavish copier who knows not how to think for themselves.

      But then if you’re a cheapskate Fandroid you’re a born desperate & specious apologist justifying your miserable life’s choices continuously, and by any disingenuous means.

  2. The Samsung ad looked good.

    Presented as an iPhone ad, people would endorse it. A good mix of action and beauty. The tree scenes were done well.

    But when I replace my ancient 4S next year, it will be the iPhone 7 or 6E.

    1. I highly doubt that any of that was “captured on a galaxy s7” maybe the video initially was, but they clearly ran that through an editor and cleaned it up. It’s also color corrected, de noised, and processed. So it’s a false ad. One thing you have to give apple credit for is using the images actually taken on their devices in ads. And the fact that they have to display the “4K” logo continuously smacks of envy and inadequacy.

    1. Yeah, why don’t they innovate with new features instead of copying Apple?
      They should give it unique features like a better camera, allow memory expansion and make it waterproof.
      Oh wait! They already did that.

  3. HA HA HA HA HA!
    SHAMELESS Slavish Apple Copier ScamScam.

    In their video I notice the use of:
    1) Tripods.
    2) Fluid head panning.
    3) Tracking rails.

    IOW: PROFESSIONAL GEAR REQUIRED in order to get what they showed in the ad. Scam and Scum. ‘Fooled You Again, Stupid Customers!’

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