Apple today debuted a new TV ad for iOS 10.
“iOS 10 is our biggest release ever, with delightful new ways to express yourself in Messages, a native app for Home automation, and beautifully redesigned apps for Music, Maps, and News that are more intuitive and more powerful, making everything you love about your iPhone and iPad even better,” said Craig Federighi, Apple’s senior vice president of Software Engineering, in a statement. “iOS 10 adds Siri intelligence into QuickType and Photos, automates your home with the new Home app and opens up Siri, Maps, Phone and Messages to developers — while increasing security and privacy with powerful technologies like Differential Privacy.”
MacDailyNews Take: The continuity aspects of all that was unveiled today are significant. More and more, macOS, iOS, tvOS, and watchOS are becoming intertwined to the users’ great benefit.
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Apple unveils iOS 10, the mother of all iOS releases – June 13, 2016
Ugh. With that music, I can’t Possibly be their “targeted audience.” Not hip for me. Annoying. I’ll mute or avoid it whenever and wherever it pops up. Kid stuff. Yecch.
Exactly!
Yeah, the music sucks, but the OS doesn’t.
But will it brick my little iPad Pro…? Which still not update from the last update…?
Just wondering😱
That was awful. I feel nauseated. Get that thing away from me.
Did I see ‘lyrics’? I hope so
Yup! Music in iOS 10 is going to offer up song lyrics, automatically.
I kind of like this ad. It has a wonderfully uncanny connection between the lyrics and what’s on screen, making one wonder if the song was written specifically for the ad. That’s an accomplishment. AND it does nicely show off some of the little wonders of iOS 10.
What an AWFUL ad — I guess as America moves towards a complete Idiocracy, where everything is marketed to undeveloped children’s brains we have lots more of this to look forward to.
And this from from the same company that brought us genius campaigns like 1984, Think Different, and Get a Mac? Oy.