Apple debuts new ad for iOS 10

Apple today debuted a new TV ad for iOS 10.

“iOS 10 is our biggest release ever, with delightful new ways to express yourself in Messages, a native app for Home automation, and beautifully redesigned apps for Music, Maps, and News that are more intuitive and more powerful, making everything you love about your iPhone and iPad even better,” said Craig Federighi, Apple’s senior vice president of Software Engineering, in a statement. “iOS 10 adds Siri intelligence into QuickType and Photos, automates your home with the new Home app and opens up Siri, Maps, Phone and Messages to developers — while increasing security and privacy with powerful technologies like Differential Privacy.”

MacDailyNews Take: The continuity aspects of all that was unveiled today are significant. More and more, macOS, iOS, tvOS, and watchOS are becoming intertwined to the users’ great benefit.

Apple unveils iOS 10, the mother of all iOS releases – June 13, 2016


  1. I kind of like this ad. It has a wonderfully uncanny connection between the lyrics and what’s on screen, making one wonder if the song was written specifically for the ad. That’s an accomplishment. AND it does nicely show off some of the little wonders of iOS 10.

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