Apple has begun airing a new TV commercial in the company’s “Shot on iPhone” series that consists of a stream of gorgeous images and video celebrating the beauty of football, as captured by fans and their iPhones, set to the music “Wings” by Little Simz.
One image in particular, shot by “John L.,” depicts the loneliness of the goalkeeper in a glorious black and white image captured from behind the goal with the goalkeeper in repose as the beautiful game plays out in the distance with players bathed in a pea soup fog.
The spot is a winner! It should be in high rotation throughout Euro 2016.
Some people believe football is a matter of life and death, I am very disappointed with that attitude. I can assure you it is much, much more important than that. — Bill Shankly