Apple hires former Box senior vice president

“Karen Appleton, the veteran business development executive who was the first non-technical hire at the cloud storage and collaboration company Box, has left that company for an enterprise-focused role at Apple,” Arik Hesseldahl reports for Re/code.

“Appleton announced that she was leaving Box in a Medium post last week,” Hesseldahl reports. “Today she said on Facebook that she had joined Apple, but didn’t elaborate on the nature of the job.”

“Sources familiar with the move say Appleton will have a role in Apple’s evolving approach to the enterprise marketplace, though her precise title wasn’t clear,” Hesseldahl reports. “Last year, Apple hired John Solomon, a longtime HP exec, to lead its operation of selling to large companies and government agencies.”

Read more in the full article here.

MacDailyNews Take: As the IT Doofus Brigade retires, the artificial roadblocks they fearfully built against Apple in the enterprise are washing away. Now’s the time to move in with authority and deliver a massive post-Windoze upgrade to employees’ computing solutions!

Apple wins the battle for enterprise hearts and minds – April 13, 2016
Macs methodically infiltrate the enterprise – March 24, 2016
Apple hires HP vet to drive enterprise sales – January 8, 2015


  1. MDN you are more than a little clownish. What is your take even supposed to mean. The person Apple hired is a veteran of cloud systems. My guess is she will be shoring up iCloud, the clowncar of online storage.

    1. She was a non-technical business hire, not a cloud specialist. Apple is assembling an enterprise relations team. Her experience advances Apple’s business leadership and outreach agenda. My guess is she’ll fit in with the agressive corporate marketing campaign set by Solomon. But, of course, your guess is as good as mine. 🙂

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