Apple services now reach 124 million U.S. adults as user base expands

“With Apple set to report second quarter earnings on Tuesday, observers will be watching for two big trends: How far will hardware sales fall? How much will growth in services close that gap?,” Chris O’Brien reports for VentureBeat.

“Ben Thompson lays out in a lengthy post over at his Stratechery blog, Apple is hoping to transition away from hardware-driven growth to service-driven growth. He has a detailed explanation of the hows and whys of that and the challenges Apple faces,” O’Brien reports. “But in general, the trick for Apple is to get the people who already own its products to use more, and spend more on, services.”

“In a new report, Verto Analytics takes a stab at measuring that user base and giving some insight into just what it looks like,” O’Brien reports. “Apple has 124.4 million users in the U.S. who accessed at least one of Apple’s online services (web or Apps) at least once last March. That means Apple reaches more than half of all adults.”

Read more in the full article here.

MacDailyNews Take: Apple’s services business is primed to become ever more important and is, generally, where Apple shines. We expect the company to focus even more on the quality of their services going forward.

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