What the Apple Car might really be like

Motor Trend magazine raised quite a fuss this past week with a cover story that it had hinted might be a preview of Apple’s maybe-upcoming Apple Car. The article consisted entirely of speculation, much of which was disparaged by veteran Apple- and tech-watchers,” John Rosevear writes for The Motley Fool. “Simply put, Motor Trend‘s hypothetical Apple Car didn’t look or sound or feel anything like an Apple product.”

“As has been the case with most of Apple’s product launches, if the company eventually does bring a car to market, my guess is it will depart from what ‘experts’ expect,” Daniel Sparks writes. “Jistory shows that speculation around a new Apple product category won’t likely serve any useful purpose — especially to investors. For the sake of fun? Sure. But nothing more.”

“I envision an Apple Car with stunning designs that look more like Tesla Motors’ vehicles than the “futuristic” mockups (that look like they were contrived in the 1980s) that we saw from Motor Trend,” Chris Neiger writes. “If we ever see an Apple Car on the road, its exterior will appeal to our visual senses first, then to our tactile senses in the cabin, and (very) lastly to our financial sensibilities, due to its price tag… But what I think could really set apart an Apple Car from the rest of its competitors will be the car’s operating system — because it will have one. This new OS will be CarPlay, evolved 100 times over… If the company truly lives up to its own legacy, then the Apple Car will also be one of the most enjoyable vehicles you’ve ever interacted with — with a truly unique operating system as its centerpiece.”

Much more in the full article here.

MacDailyNews Take: Apple will “radically reimagine the automobile rather than just delivering incremental change” or they won’t enter the market.

Who says Apple’s working on an electric plug-in car, for example?

Apple blows up markets and current technology for grins.

If you looked at the mobile phone market in 2002 and told people that, in five years, Apple begin to completely remake the cellphone industry, soon reaping nearly all of the profits in the process, with a $799+ pocket computer, you’d be laughed out of the room. (Of course, that didn’t stop us.)

Yes, it makes no sense for Apple to be developing a “car.” Apple developing a car makes perfect sense when you expect them to bring new things to the table to the table that will blown up and remake the current market. That’s what Apple does. If Apple can’t deliver paradigm shifts, then they don’t enter the market. — MacDailyNews, March 12, 2015

Chemistry and physics have laws that can’t be broken… What if the secret to the “Apple Car” isn’t the battery, but the fuel cell? — MacDailyNews, February 25, 2015

SEE ALSO:
Apple’s secret car lab in Berlin – April 18, 2016
How the ‘Apple Car’ could shake up the automotive world – April 15, 2016
The Apple Car, as imagined by Motor Trend – April 14, 2016
Avoid Tesla because hydrogen is the new electric – March 7, 2016
Apple leases 96,000-square-foot industrial facility as car talk swirls – March 3, 2016
Apple’s lease of old Sunnyvale Pepsi bottling plant hints at Project Titan expansion – March 1, 2016
Apple silent on mysterious noises coming from clandestine complex – February 27, 2016
Loud, late-night ‘motor noises’ emanate from Apple’s secret vehicle testing center – February 11, 2016
Apple Car: Forget ‘electric,’ think hydrogen fuel cells – February 20, 2015
Inside Apple’s top-secret ‘Titan’ electric car project – March 13, 2015
Apple working with Intelligent Energy on fuel cell technology for mobile devices, sources say – July 14, 2014
North Carolina regulators approve Apple’s 4.8-megawatt fuel cell facility at Maiden data center – May 23, 2012
New aerial images of Apple’s planned NC fuel cell, solar farms published – April 7, 2012
Apple’s massive fuel cell energy project to be largest in the U.S. – April 4, 2012
Apple patent application reveals next-gen fuel cell powered Macs and iOS devices – December 22, 2011
Apple patent app details highly-advanced hydrogen fuel cells to power portable devices – October 20, 2011

24 Comments

  1. It used to be true that Apple wouldn’t enter a market without something new to offer, but those days are not these days. Look at AppleTV, Apple Watch, big-ass phones, Apple Music, etc.

      1. Strange then that apart from the iPhone (which was nonetheless ridiculed endlessly) and first Mac, no item that Apple has produced has appeared to the critics groundbreaking, when first launched as those of us with long memories can testify. However they all seem to become ‘groundbreaking’ apparently to the very same critics when they are keen to criticise the next launch. Thats what happens when you are constantly look up your own ass.

  2. “I envision an Apple Car with stunning designs that look more like Tesla Motors’ vehicles than the “futuristic” mockups (that look like they were contrived in the 1980s) that we saw from Motor Trend,” Chris Neiger writes.

    Oh I dunno. Apple thinks in terms of what’s practical as well.
    And once they pick a design, they’re going to stick with it for a decade with subtle changes.

    1. Like the cylindrical Mac Pro with rats-nest cabling, fall-out-if-you-breathe-heavy thunderbolt ports and no thought-to-mounting design?

      I can only hope the reason they haven’t released a new gen of those in 3 years is they’re moving on from the *terrible* design decisions to something more useful to human beings.

  3. If Apple really wanted to do something revolutionary, they’d create an electric/natural gas hybrid, build the natural gas filling station infrastructure and a couple of nuclear plants to provide the cleanest, greenest energy and transportation that the world has ever known. One can dream.

    I really don’t give a damn if they create another electric car that’s going to be charged by spewing coal smoke into the atmosphere.

  4. My sources tell me that one of the most compelling environmental features will be a self-regenerating tire that sequesters carbon from the atmosphere, growing from the inside as the tire wears on the outside.

  5. What’s getting lost in all the apple car speculation is the potential for grand improvements and simplification an apple rethink of a car could bring. Right now a car is a hugely complicated bundle of tens of thousands of parts requiring 8-10 years of development and tooling to implement. But it doesn’t have to be that way. An electric motor can be a simple and robust piece. The battery power system can be simple and modular as well. The body could be made of aluminum, engineered for easy manufacture. The mounts could cnc manufactured. Since they are starting with a blank sheet of paper, it could really look amazing too.

    1. Cars are not complicated just for the sake of being complicated. Every part has a purpose. It is certainly true that the purist can pare down the automobile to just the essentials (see the Alfa Romeo 4C), but the reality is that the sheeple who buy cars in many markets are not interested in simplicity. Product planners offer complication to feed the current car buyers’ insatiable appetite for more space and more gadgets, buttons, bells, and whistles.

      If Apple was to roll out a simplified car at its usual premium price, it would bomb. As much as Apple thinks that hiding controls and reducing options (user tinkerability, mods, etc) is efficient and attractive for its electronics, that’s not what the car market dictates.

      Also, an electric car is not maintenance-free. To handle real world climates, you still have to install all kinds of safety and comfort accessories which have moving parts and which will wear over time. And you always have to haul around heavy batteries and sit in traffic along with everyone else. If Apple truly cared about the environment and wanted to have a pure simple product, it should make a bicycle with an integrated iPhone mount. Then Jony can offer a range of leatherette-trimmed accessories like Hermes rose gold cable locks and PETA-certified baskets at inflated prices. Sorry if you won’t be able to read the iPhone while riding outdoors, though. Those grey-text-on-white screens are very important for Apple’s image, usability be damned.

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