“Motor Trend magazine raised quite a fuss this past week with a cover story that it had hinted might be a preview of Apple’s maybe-upcoming Apple Car. The article consisted entirely of speculation, much of which was disparaged by veteran Apple- and tech-watchers,” John Rosevear writes for The Motley Fool. “Simply put, Motor Trend‘s hypothetical Apple Car didn’t look or sound or feel anything like an Apple product.”
“As has been the case with most of Apple’s product launches, if the company eventually does bring a car to market, my guess is it will depart from what ‘experts’ expect,” Daniel Sparks writes. “Jistory shows that speculation around a new Apple product category won’t likely serve any useful purpose — especially to investors. For the sake of fun? Sure. But nothing more.”
“I envision an Apple Car with stunning designs that look more like Tesla Motors’ vehicles than the “futuristic” mockups (that look like they were contrived in the 1980s) that we saw from Motor Trend,” Chris Neiger writes. “If we ever see an Apple Car on the road, its exterior will appeal to our visual senses first, then to our tactile senses in the cabin, and (very) lastly to our financial sensibilities, due to its price tag… But what I think could really set apart an Apple Car from the rest of its competitors will be the car’s operating system — because it will have one. This new OS will be CarPlay, evolved 100 times over… If the company truly lives up to its own legacy, then the Apple Car will also be one of the most enjoyable vehicles you’ve ever interacted with — with a truly unique operating system as its centerpiece.”
Much more in the full article here.
MacDailyNews Take: Apple will “radically reimagine the automobile rather than just delivering incremental change” or they won’t enter the market.
Who says Apple’s working on an electric plug-in car, for example?
Apple blows up markets and current technology for grins.
If you looked at the mobile phone market in 2002 and told people that, in five years, Apple begin to completely remake the cellphone industry, soon reaping nearly all of the profits in the process, with a $799+ pocket computer, you’d be laughed out of the room. (Of course, that didn’t stop us.)
Yes, it makes no sense for Apple to be developing a “car.” Apple developing a car makes perfect sense when you expect them to bring new things to the table to the table that will blown up and remake the current market. That’s what Apple does. If Apple can’t deliver paradigm shifts, then they don’t enter the market. — MacDailyNews, March 12, 2015
Chemistry and physics have laws that can’t be broken… What if the secret to the “Apple Car” isn’t the battery, but the fuel cell? — MacDailyNews, February 25, 2015
Apple’s secret car lab in Berlin – April 18, 2016
How the ‘Apple Car’ could shake up the automotive world – April 15, 2016
The Apple Car, as imagined by Motor Trend – April 14, 2016
Avoid Tesla because hydrogen is the new electric – March 7, 2016
Apple leases 96,000-square-foot industrial facility as car talk swirls – March 3, 2016
Apple’s lease of old Sunnyvale Pepsi bottling plant hints at Project Titan expansion – March 1, 2016
Apple silent on mysterious noises coming from clandestine complex – February 27, 2016
Loud, late-night ‘motor noises’ emanate from Apple’s secret vehicle testing center – February 11, 2016
Apple Car: Forget ‘electric,’ think hydrogen fuel cells – February 20, 2015
Inside Apple’s top-secret ‘Titan’ electric car project – March 13, 2015
Apple working with Intelligent Energy on fuel cell technology for mobile devices, sources say – July 14, 2014
North Carolina regulators approve Apple’s 4.8-megawatt fuel cell facility at Maiden data center – May 23, 2012
New aerial images of Apple’s planned NC fuel cell, solar farms published – April 7, 2012
Apple’s massive fuel cell energy project to be largest in the U.S. – April 4, 2012
Apple patent application reveals next-gen fuel cell powered Macs and iOS devices – December 22, 2011
Apple patent app details highly-advanced hydrogen fuel cells to power portable devices – October 20, 2011