Why I’m skeptical about Apple’s future

“Facebook is set to release its virtual reality headset, Oculus, next week. It will be big and clunky, expensive, and cause nausea and other problems for its users,” Vivek Wadhwa writes for The Washington Post. “Within a few months, we will declare our disappointment with virtual reality itself while Facebook listens very carefully to its users and develops improvements in its technology. Version 3 of this, most likely in 2018 or 2019, will be amazing.”

“This is the way innovation happens now. You release a basic product and let the market tell you how to make it better. There is no time to get it perfect; it may become obsolete even before it is released,” Wadhwa writes. “Apple hasn’t figured this out yet. It maintains a fortress of secrecy and its leaders dictate product features. When it releases a new technology, it goes to extremes to ensure elegant design and perfection.”

“Steve Jobs was a true visionary who refused to listen to customers — believing that he knew better than they did about what they needed,” Wadhwa writes. “Jobs’s tactics worked very well for him and he created the most valuable company in the world. But without Jobs — and given the dramatic technology changes that are happening, Apple may have peaked. It is headed the way of IBM in the ’90s and Microsoft in the late 2000’s. Consider that its last major innovation — the iPhone — was released in June 2007.”

“Even the announcements that Apple made Monday were uninspiring: smaller iPhones and iPads. All it seems to be doing is playing catch up with Samsung, which offers tablets and phones of many sizes and has better features. It has been also been copying products such as Google Maps and not doing this very well,” Wadhwa writes. “There is nothing earth shattering or compelling about Apple’s new phones — or any of the products it has released since 2007. By now, Apple should have released some of the products that we heard rumors about: TV sets, virtual reality headsets, and cars.”

Read more in the full article here.

MacDailyNews Take: Just getting this myopic pile of crap on record for future reference. We’re not even going to bother listing the litany of innovative products, services, and features Apple has released since 2007 or since Job’s death, for that matter.

57 Comments

  1. I laughed when I read these comments. I thought, who is this guy? And then I reviewed his credentials and learned the fellow is no slouch, holds a prestigious academic position and really must know his stuff.

    So, which is it? The fellow’s comment are laughable and wrong-headed or his views are to be respected and listened to given his credentials?

    Given the weight of the evidence, savvy readers can reach only one conclusion: The fellow’s comments are worthy of a good laugh.

    1. Tim Cook’s 5-years of innovation:

      The lightning cable

      Gimped Mac Pro

      Retarded/expensive Macbook

      Buggy and stripped down ATV 4

      Perpetual 16GB products

      Perpetual $100 tax for storage that only costs them pennies

      Selling 2012 styled phones in 2016

      Pro iPads minus Pro feature sets

      Expensive, also ran, buggy, Apple Music

      Regularly ignoring Mac product updates

      Using Apple as a platform for gay rights

      Allowing greedy shareholders to dictate terms to Apple

      Mismanaging his executive team

      Releasing shoddy software updates

      Ruining Apple stock with buybacks and incompetent leadership

      Yeah, Apple is in deep sh*t!

      1. Until the Gay Rights commend, you were just another trolling Apple hater. With that, you let the world know that you’re a BIGOTED Close-Minded Hater. I dare you to repeat your comments with your real name instead of hiding behind a fake one.

        1. Just a bunch more noobs that don’t understand Apple and never will. This is all repeats of what was being said nearly every year since Apple was first created. Seriously. I have been following Apple since 1994, and every years some “expert” declares the demise of Apple.

          1. Sorry, a lot of truth to the list.
            We are not required to worship Apple when there are actually issues.
            Steve Jobs made some mistakes, you can only be safe if you produce or do nothing, but the trend is not good, and it matters to me because Apple anythings are working tools for me.
            “Nooby” since 1988, well 1982 if you count the Apple IIE.

        2. @Rick Sterner

          I’m an Apple hater who owns 2 iPad minis, an Air 2, an iPhone 6S, and a Mac Mini!

          I’m a bigot because I point out that Tim Cook uses his title of CEO to not only position Apple as a gay company, but also wrongly use his position as a political platform to promote his own personal causes like gay rights.

          That’s not in his job description and it’s not what he is being paid for. After all, he’s just an employee and has no right to brand a company as being “gay”, while indirectly intimidating non-gay employees, making them scared to voice their own opinions to the contrary.

          Translation: speaking the absolute truth in 2016 automatically makes one a bigot and a hater solely because it’s not construed as being politically correct… GOT IT!

          1. You seem to be living in some alternate universe, for which what you had said may be true. In this current universe, Apple seems to thoroughly dominate markets, mind share, brand awareness, customer satisfaction, and pretty much all other metrics out there.

            As for the social policies of Apple, Tim Cook isn’t really advancing any personal agendas here; as the CEO of a large company, his duty is to be the voice of the company and that is what he is (and what Jobs was before him). Apple has always been a socially responsible company that never discriminated against anyone and always promoted equal rights for minority groups of all kinds. Well before same-sex marriage became legal in America, Apple has been providing benefits to such partnerships. This only makes sense; regardless of private opinions on this matter of Apple’s senior management (or board of directors), it is very poor business decision to institute, or advocate for, policies that discriminate against any group. Supporting equality for all allows talent of all kinds to come to Apple, knowing the they won’t be discriminated against.

            So, whatever people at Apple may personally think about gay rights, black rights, hispanic rights, immigrant rights, or any other minority rights, giving same rights to everyone attracts the highest quality of talent to the company. The results are quite obvious.

          2. Hey, idiot,

            I guess you didn’t know that Apple supported gay rights as far back as the early 80s. I bet you didn’t know that Apple provided benefits to same sex partners back in the 80s. I bet you didn’t know that Apple decided to NOT put a facility in an area of Texas several years ago because one condition by that town was that Apple not give same sex couples benefits. All of these and more were done by Apple long before Tim Cook was hired.

            But you’re so damn sure it’s a Tim Cook issue. Pull your head out and find out about Apple.

            It’s about equal rights for all. It’s not a gay agenda. Apple’s agenda that people should be treated equally and fairly shows up in many forms including the recent encryption issue with the DOJ and FBI and Apple paying more to Foxconn and the rest if and only if they treat their employees better and pay them more.

            Yes, Apple has stumbled in some areas in the last few years (I’ve said as much multiple times on this site), but to claim that Apple has produced no innovations since 2007 is just asinine and claiming Tim Cook is using Apple as a platform for his personal, gay agenda is worse. Period.

      2. Another lame brain whe who thinks he is smarter than apple. I am sure Apple can do without you. My afvice to you is to buy toue electronic equipment manufactured by Amazon.

      3. You forgot the spectacular announcement by no less than the CEO himself – a new watch strap in an entirely new material – woven Nylon.

        any whilst you can buy a woven nylon watch strap in WalMart for $5 this one costs $50.

        Rapturous applause from the audience – bewilderment from the streaming audience.

    2. “This is the way innovation happens now.” Truly laughable. Innovation almost NEVER happens that way. Users drive incremental advancements, but seldom true innovation.

      What he is describing is the Microsoft approach and the Google approach to releasing half-assed beta products to try to gain a foothold in an industry while hoping that all of the flaws in architecture and design can be fixed in the future. That is not a modern process for technical innovation, that is an age-old recipe for almost certain disaster!

    3. now i understand his thoery.
      he is a colkrge professor. I wonder if his pay check is even remotely close yo Tim Cook’s . How could this lowley ignormmus even presume to give advice to Apple.

    4. …holds a prestigious academic position

      Implying? – – How well I remember the day I met with the Chairman of the Biology department of one college and proceeded to watch and learn about the symptoms of the DTs illustrated by his behavior.

      IOW: ‘prestigious academic position’ can mask chaos beneath.

      1. Having been a faculty wife I can attest to the human fallibility of Ph.Ds. As a group they are as misguided in social and personal matters as tradesmen. In my life I have met homeless people with better manners, more exemplary morals, and enough decency not to write hit pieces for money.

  2. Other companies release unfinished products, they fail, then they stop selling them. Apple doesn’t do this, but should for some reason. Paradigm changing products like the iPod and iPhone don’t come along very often. Before them what was there? The laptop? That was essentially just making an existing product smaller, it wasn’t an new interface or anything? You might even go back to the walkman. You could even argue that as more and more features are added to devices and existing products effectively become obsolete it’s going to become harder and harder to make something truly revolutionary purely because there are far fewer markets available to change. I would argue that even though it is essentially just a bigger iPhone in so much as the basic technologies are the same, other companies had been building tablets for years with no success, Apple did it in a way that created the market and in turn perhaps killed off the desktop computer.

    The word innovation has become meaningless as people expect some sort of never seen before product every other week. Change for the sake of change is pointless.

    1. Try and tell that to born doofuses anxious for web bait hits like Mossberg and this guy. Telling the truth about products, innovation and how paradigm busting products are rare indeed would not get them much attention. They prefer yelling “FIRE!” in a crowded theater when there is none.

  3. “Facebook is set to release its virtual reality headset, Oculus, next week. It will be big and clunky, expensive, and cause nausea and other problems for its users… Within a few months, we will declare our disappointment with virtual reality itself while Facebook listens very carefully to its users and develops improvements in its technology. Version 3 of this, most likely in 2018 or 2019, will be amazing.”

    There are a lot of “ifs” packed into this projection. And there’s no guarantee it will be Facebook/Oculus that owns this market by the end of it all (if, indeed there’s a large market there at all).

    I’m not so willing to write off Apple’s “second mover advantage” model just yet. They didn’t make the first PC, the first GUI, the first smartphone, the first tablet, the first retail store, the first smartwatch… but they did make the best and most profitable of each.

  4. Everyone is entitled to a personal opinion. But the vast majority of those should be kept, well, uh, “personal.”

    Perhaps VW is another product of the self esteem movement. If that’s the case, don’t be too angry with him. Blame his parents.

  5. Just like Sony kicked ass amd reigned in the 20th century with iconic products that lingered in iteration for years and years, so will Apple and its classic revolutionary and premium quality products.

    Bet on it, count on it and bank it.

      1. Must be before your time sonny boy, that everyone revered Sony’s innovation and products that were unbeatable. Apple’s time is now and long will it reign, because in a dumbed down world of copiers and theives, there’s no one worth Apple’s experience and excellence that can even compete…

  6. In the next 10 years there will be 2 major trends 1) Software – many physical products (and jobs) will be replaced by software 2) Wearables and the miniaturization of physical products . . . If we’re talking #1, and specifically software in the Internet realm, that is not Apple’s strength (however, if you look at the App Store, they are offloading the production of new software to 3rd party developers, and getting a 30% cut) . . .
    #2. But if we’re talking about wearables and the miniaturization of physical products, there are only a handful of companies in the world that can do that, and Apple is the best . . . and whatever Apple doesn’t have, then can buy—including buying other companies. So Apple is in a pretty good position.

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