“Fiat Chrysler Automobiles NV Chief Executive Officer Sergio Marchionne, who describes himself as an ‘Apple freak,’ is keen to partner with the technology giant on building a car,” Tommaso Ebhardt reports for Bloomberg.

“Given the complexity of auto manufacturing, Apple Inc. would be better served working with an established manufacturer than trying to build a car on its own, and the Italian-American company would be well-suited, according to Marchionne, who says he owns every kind of product Apple makes,” Ebhardt reports. “Apple has been exploring the development of a car and pushing a team to begin production of an electric vehicle as early as 2020, people familiar with the effort have said. Marchionne says he understands Apple’s ‘syntax’ and is ready work on their terms, putting Fiat Chrysler in better position than rivals.”

Apple has a language, and you have to be able to speak that language. Usually the industry comes into that dialogue with a high degree of arrogance as we know how to make cars. That’s not very helpful as their syntax is worth more than our ability to build cars. — Fiat Chrysler CEO Sergio Marchionne

Read more in the full article here.

“Marchionne said there was sufficient capacity available among car makers to deal with Apple’s requirements and it would make more sense for them to partner with a car manufacturer rather than become an actor itself in such a ‘complex busines,'” Agnieszka Flak reports for Reuters. “‘If they have any urges to make a car, I’d advise them to lie down and wait until the feeling passes,’ Marchionne told journalists. ‘Illnesses like this come and go, you will recover from them, they’re not lethal.'”

Read more in the full article here.

MacDailyNews Take: Smart car companies want to partner with Apple lest they get run over.

SEE ALSO:
Tim Cook: Vehicles could be assembled like iPhones and Macs – February 22, 2016
Bill Ford: carmakers must collaborate with tech companies like Apple – November 3, 2015
Fiat Chrysler CEO wants to partner on possible Apple Car – April 29, 2015
Germany’s Continental AG wants to partner on possible Apple Car – March 5, 2015
Many auto execs see Apple Car as serious competitor – March 3, 2015
Nissan CEO on Apple Car possibility: ‘It’s obviously good news’ – March 2, 2015
Apple legal filing adds ‘Vehicles’ to its list of company activities – March 2, 2015
Do not underestimate the Apple Car’s Potential – February 23, 2015
Apple’s ‘Project Titan’ could reshape the auto world – February 22, 2015
Apple Car: Forget ‘electric,’ think hydrogen fuel cells – February 20, 2015
Apple hiring auto engineers and designers – February 13, 2015