“Fiat Chrysler’s CEO, seeking a partner to merge with, just said he’s open to an alliance with Apple,” Tim Higgins reports for Bloomberg.

“Fiat Chrysler’s CEO, seeking a partner to merge with, just said he’s open to an alliance with Apple,” Higgins reports. “‘I’ve always been intrigued by the notion of having technology disruptors show up in the marketplace and change the paradigm,’ Sergio Marchionne told analysts Wednesday as part of his pitch for why the automotive industry should consolidate. ‘If they show up and they are truly successful, with their cash piles and know-how, they could fundamentally hurt this industry.”

“The idea of an Apple tie-up isn’t as preposterous as it may sound,” Higgins reports. “Marchionne’s Fiat already has a relationship with Apple. Eddy Cue, the tech company’s head of Internet software and services, has sat on the Ferrari SpA board since 2012. Apple Chief Financial Officer Luca Maestri spent many years at General Motors, including as the executive in charge of the U.S. automaker’s relationship with Fiat between 2000 and 2005.”

More reasons in the full article here.

MacDailyNews Take: If Apple moves, the smart companies will figure out a way to work with them rather than be steamrolled.

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