“Last Friday, news broke that Apple was actually, really, no-doubts-about-it making its own TV show,” Peter Kafka reports for Re/code. “Some kind of biographical series [“Vital Signs”] about Dr. Dre, rapper/producer/headphone maker and, crucially, Apple employee.”
“Apple has already been financing video content it uses to market Apple Music — ‘to extend Apple Music,’ in the words of an insider,” Kafka reports. “And it’s doing that with the Dre show. Full stop.”
“That’s much less exciting than ‘Apple Is Getting Into TV,’ but it’s more accurate,” Kafka reports. “For an even more accurate, and much more boring headline, let’s use Twitter user @eric_analytics’ phrase: ‘Apple Is Getting Into Content Marketing.'”
Read more in the full article here.
MacDailyNews Take: Yawn. How many additional Apple Music subscriptions is that really going to produce? A 50-year-old rapper with a sordid history of abusing women is enticing how, exactly? This sounds like a “let’s keep Dre busy with something” project.
SEE ALSO:
Apple’s Dr. Dre apologizes for past abuse of women, Apple issues statement – August 21, 2015—
Dr. Dre to star in Apple’s first, sex-soaked scripted television series ‘Vital Signs’ – February 12, 2016
Apple looking to develop original TV series as part of new video strategy, sources say – January 29, 2016
Why Apple might feel compelled to get into original content – September 2, 2015
Apple’s Internet TV service could be ‘Netflix on steroids’ – September 1, 2015
Just because Apple may be getting into original content doesn’t mean it can produce good shows – September 1, 2015
Apple made ‘audacious bid’ for Top Gear trio of Clarkson, Hammond and May, but lost out to Bezos’ Amazon – September 1, 2015
Apple’s move into content creation could devastate Netflix and Amazon
Tuesday, September 1, 2015
Why would Apple want to make their own movies and TV shows? – September 1, 2015
Apple exploring entry into original entertainment production – August 31, 2015
