“Apple Music and Sonos have partnered to create a new ad that was shown during [last night]’s Grammy Music Awards,” Husain Sumra reports for MacRumors.
“The commercial comes days after Apple Music officially launched on Sonos, allowing Sonos customers to stream Apple Music content and direct access to Apple Music features like For You, Radio and My Music,” Sumra reports. “The ad features musical artists Killer Mike, Matt Berninger and Annie Clark using Apple Music on Sonos speakers to ‘defeat silence’ in their homes.”
“Sonos conducted a study a study on the positive effects of music listening in the home,” Sumra reports. “The study, which used an Apple Music subscription paired with a Sonos speaker, found that families who regularly listened to music in their home spent 67 percent more time together, ate meals together more often and other positive effects.”
Read more in the full article here.
MacDailyNews Take: Read the full Music Makes it Home Study from Sonos at http://www.musicmakesithome.com.
[Thanks to MacDailyNews Reader “Dan K.” for the heads up.]