Apple to use Dr. Dre’s ‘Vital Signs’ to promote Apple Music

“Last Friday, news broke that Apple was actually, really, no-doubts-about-it making its own TV show,” Peter Kafka reports for Re/code. “Some kind of biographical series [“Vital Signs”] about Dr. Dre, rapper/producer/headphone maker and, crucially, Apple employee.”

“Apple has already been financing video content it uses to market Apple Music — ‘to extend Apple Music,’ in the words of an insider,” Kafka reports. “And it’s doing that with the Dre show. Full stop.”

“That’s much less exciting than ‘Apple Is Getting Into TV,’ but it’s more accurate,” Kafka reports. “For an even more accurate, and much more boring headline, let’s use Twitter user @eric_analytics’ phrase: ‘Apple Is Getting Into Content Marketing.'”

Read more in the full article here.

MacDailyNews Take: Yawn. How many additional Apple Music subscriptions is that really going to produce? A 50-year-old rapper with a sordid history of abusing women is enticing how, exactly? This sounds like a “let’s keep Dre busy with something” project.

Apple’s Dr. Dre apologizes for past abuse of women, Apple issues statement – August 21, 2015

Dr. Dre to star in Apple’s first, sex-soaked scripted television series ‘Vital Signs’ – February 12, 2016
Apple looking to develop original TV series as part of new video strategy, sources say – January 29, 2016
Why Apple might feel compelled to get into original content – September 2, 2015
Apple’s Internet TV service could be ‘Netflix on steroids’ – September 1, 2015
Just because Apple may be getting into original content doesn’t mean it can produce good shows – September 1, 2015
Apple made ‘audacious bid’ for Top Gear trio of Clarkson, Hammond and May, but lost out to Bezos’ Amazon – September 1, 2015
Apple’s move into content creation could devastate Netflix and Amazon
Tuesday, September 1, 2015

Why would Apple want to make their own movies and TV shows? – September 1, 2015
Apple exploring entry into original entertainment production – August 31, 2015


  1. From an earlier MDN Posting:

    “Personally, I don’t care much about all the celebrities that Apple can parade around—I care about service that works. That’s it.”


  2. Unlikely to watch any Apple-produced content.

    There is a glut of entertainment these days. Apple is likely to be as shallow as the others.

    Apple values have skidded sideways, but that was clear the day they offered lucky buyers a $10,000 watch.

  3. This is, indeed, a bunch of insipid misogynistic crap, Apple. Geeze. Is this the demographic Apple is trying to reach!? And this will somehow attract paying customers to Apple TV? Apple just sent a whole bunch of viewers to Amazon and Netflix.

  4. It still saddens me that Michael Jackson was aligned with Sony. It wouldn’t be so bad if they didn’t make awful Android rip-off phones, and they used Michael Jackson’s image to hawk their low-quality “Xperia” line of dumbphones. I know it was unavoidable, but MJ was, and will be a better role model for my generation than Dr. Dre will ever be.

  5. Andre Young is indicative of a culture bent on self destruction.
    Apple’s support of him should be not come as a surprise, since they’re doing the same thing by, funding and supporting homosexuality.

    Many here won’t agree, but that’s just tough, since you can’t assent to one but oppose the other.
    Young’s misogyny is the expression of his sexuality and Cook – a homosexual – is consistent in overlooking it.

Reader Feedback

This site uses Akismet to reduce spam. Learn how your comment data is processed.