“Last Friday, news broke that Apple was actually, really, no-doubts-about-it making its own TV show,” Peter Kafka reports for Re/code. “Some kind of biographical series [“Vital Signs”] about Dr. Dre, rapper/producer/headphone maker and, crucially, Apple employee.”
“Apple has already been financing video content it uses to market Apple Music — ‘to extend Apple Music,’ in the words of an insider,” Kafka reports. “And it’s doing that with the Dre show. Full stop.”
“That’s much less exciting than ‘Apple Is Getting Into TV,’ but it’s more accurate,” Kafka reports. “For an even more accurate, and much more boring headline, let’s use Twitter user @eric_analytics’ phrase: ‘Apple Is Getting Into Content Marketing.'”
Read more in the full article here.
MacDailyNews Take: Yawn. How many additional Apple Music subscriptions is that really going to produce? A 50-year-old rapper with a sordid history of abusing women is enticing how, exactly? This sounds like a “let’s keep Dre busy with something” project.
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Apple exploring entry into original entertainment production – August 31, 2015