“If you want politicians to give you money, you need to build public support for what you do,” Jason Snell reports for Yahoo Tech. “NASA has been doing just that since the 1960s. Back then, to build excitement for missions to the moon and beyond, the space agency would send astronauts and astronauts-in-training on tours to towns all across America, giving stump speeches about the space program and its goals.”
“These days, NASA does much the same thing, but now it harnesses the power of the Internet to make its case,” Snell reports. “One way it does so: It invites people with significant social-media followings to NASA facilities and events.”
“NASA knows that a lot of people view the space program as remote and irrelevant to their daily lives. That’s a view the agency is constantly trying to fight,” Snell reports. “Another perception problem NASA is seeking to correct: The public thinks NASA takes up nearly a quarter of the federal budget, when the actual number is one half of one percent. NASA fights this misperception with the message that the agency gives great value for the money it does get — that all of its high-profile initiatives consume just a tiny fraction of the federal budget.”
Read more in the full article here.
MacDailyNews Take: A U.S. President with true leadership abilities would immediately boost NASA’s budget ten-fold (at the very least) and patiently explain to the naysayers why it is important to push the envelope and that NASA’s budget, even with a ten-fold increase, is barely a drop in the ocean.
There hasn’t been a U.S. President with a vision of the future beyond his own term(s) and the
nu… guts to stand by his beliefs in the face of PITA whiners who want every single last cent to blow on wasteful, redundant boondoggles (which somehow magically materialize into waterfront homes for lobbyists) since… we can’t remember when.
Imagine a Steve Jobs as U.S. President 30, 40 years ago. People would be living on the moon and Mars today with outposts on Europa.
It’s been 43 years, 1 month, and 28 days since man last set foot on the moon. Every person on earth should be profoundly embarrassed by that fact.
The United States was not built by those who waited and rested and wished to look behind them. This country was conquered by those who moved forward, and so will space. — President John F. Kennedy
There are so many benefits to be derived from space exploration and exploitation; why not take what seems to me the only chance of escaping what is otherwise the sure destruction of all that humanity has struggled to achieve for 50,000 years? — Isaac Asimov
Earth is too small a basket for mankind to keep all its eggs in. — Robert A. Heinlein
It’s too bad, but the way American people are, now that they have all this capability, instead of taking advantage of it, they’ll probably just piss it all away. — President Lyndon B. Johnson, overheard during a visit to the Apollo 7 crew in training, 1968.
Here’s to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes.
The ones who see things differently. They’re not fond of rules. And they have no respect for the status quo. You can quote them, disagree with them, glorify or vilify them.
About the only thing you can’t do is ignore them. Because they change things. They invent. They imagine. They heal. They explore. They create. They inspire. They push the human race forward.
Maybe they have to be crazy.
How else can you stare at an empty canvas and see a work of art? Or sit in silence and hear a song that’s never been written? Or gaze at a red planet and see a laboratory on wheels?
We make tools for these kinds of people.
While some see them as the crazy ones, we see genius. Because the people who are crazy enough to think they can change the world, are the ones who do.
How NASA landed a Mac on Mars using MacBook Pros – August 14, 2012
NASA’s Mars rover Curiosity essentially has same brain as Apple’s Bondi Blue iMac G3 – August 6, 2012
NASA control room packed with Apple Macs during Mars Curiosity rover landing – August 6, 2012