Steve Jobs and the ’84 San Francisco 49ers: A Super Bowl story

“If you happen to sit in the Sun Power Suite at Levi’s Stadium during Super Bowl 50, you will see a tribute to Steve Jobs, Apple Founder and a man some call the most brilliant innovator of our generation,” Jeremy Louwerse reports for “The tribute is simple — a framed sketch of Jobs accompanied by one of his most famous quotes: ‘The ones who are crazy enough to think they can change the world are the ones who do.'”

“Call the tribute appropriate,” Louwerse reports. “Levi’s Stadium is in the heart of Silicon Valley — and Silicon Valley is Steve Jobs country.”

“In 1979, the 49ers were much like Steve Jobs — they believed in themselves and needed people to believe in them,” Louwerse reports. “It was the beginning of a parallel in the Bay Area between two powerhouses, The Team of the Decade and one of the true creative geniuses of our time.”

“In January of 1985, hundreds of high school students — including this writer — are volunteering to put seat covers on the benches of the 100,000-plus capacity stadium. Emblazoned on the cushion is the logo for Apple Computers [sic],” Louwerse reports. “A few miles away, Jobs is planning his 30th birthday party in February, knowing that the millions of viewers watching the nation’s biggest television event are going to get a glimpse of his logo covering the Palo Alto benches.”

Plaque honoring Apple co-founder Steve Jobs in the Sun Power suite at Levi's Stadium
Plaque honoring Apple co-founder Steve Jobs in the Sun Power Suite at Levi’s Stadium

Read more in the full article here.

MacDailyNews Take: A nice tribute to Jobs.

[Thanks to MacDailyNews Reader “Albert P.” for the heads up.]


  1. I will be burned at the stake for this but, I watched the Aaron Sorkin Steve Jobs movie this weekend. After everything that was said by everyone of any consequence concerning its inaccuracies and all the vitriolic dislike for Sorkin spewed here, which I contributed to, I completely expected to hate the movie with a passion.

    I was surprised when I didn’t. In fact I liked it very much.

    First, there were no discernible politics. 2nd, it clearly wasn’t depicting reality. It was in 3 acts, each a major product announcement, and unless everyone who ever knew Steve waited until product announcements to show up and confront him, you kinda know things did not happen this way. Still I believe I was presented with a brilliant caricature of Steve Jobs that is likely to become how people remember him.

    Jobs is depicted as a mix of Howard Roark, John Galt, and Charles Foster Kane. He is a force of nature and there is no doubt that the incredible products that Apple is known for would not have seen the light of day without him. He is also shown to be a bully, deeply flawed (join the club), unapologetic, arrogant, immature, and sometimes downright mean. My kinda guy. Instead of hating the movie as I suspected I would, I came away liking Steve even more.

    It made me wish I had a Steve Jobs hovering over me demanding my best work throughout my life.

    Of particular note (among the other non-facts) is the implication that Steve started NeXT as part of an elaborate scheme to regain control of Apple. That theory was first thrown out there by Guy Kawasaki (semi-famous Apple employee and evangelist) in a fantasy magazine article. The article is highlighted in the movie.

    The funny thing is, Kawasaki’s joke prediction actually did come true.
    Check this article written before Jobs returned to Apple:…

    1. The stake they drove into the heart of the movie that keept Apple fans away was the trailer, where they said something like “it’s a stolen product” referring to the Macintosh operating system, and then played that on TV over and over.

      1. I remember that. I honestly don’t recall that from the actual movie though. Odd.

        They did that in a recent episode of “Elementary,” CBS’s soft core Sherlock Holmes show. Some tech executive said something to the effect of “Tech companies have been stealing from each other since ‘Apple Borrowed the Mac Interface from Xerox.’ “

        1. And as I recall, in exchange for the viewing visit, Xerox was given the opportunity to purchase Apple stock at a preferential price making them a lot of money. They also offered jobs to some of the frustrated programers working on a project that Xerox didn’t want. So the individual programers were also able profit.
          From what I read, it wasn’t a code or UI copy, but the idea. Steve said they were doing a lot of things wrong with the UI but he (and his team) was able to figure out how to do it right.

    2. Thank you for the capsule movie review. Is it too early to call off the Sorkin boycott? The snorting and spouting has died down around here, and I wouldn’t mind viewing a movie that made you write so lyrically.

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