Oppenheimer sees major boost for Cirrus Logic in Apple’s iPhone 7; CRUS stock soars 16%

“Shares of chip maker Cirrus Logic (CRUS), a prominent supplier to Apple (AAPL), are up $4.43, or 16%, at $32.39,” Tiernan Ray reports for Barron’s.

“The stock has gotten one upgrade today, that I can see, from Oppenheimer & Co.’s Rick Schafer, who raised his rating to Outperform from “Perform,” with a price target of $40, writing that the company’s ‘content story is too compelling to ignore,'” Ray reports. “What he means in particular is the company gaining a substantial boost in share of parts sold into what is presumably the next iPhone, the iPhone 7.”

We believe CRUS has secured a smart codec enabling active noise cancellation in AAPL’s earbuds for the IP7. CRUS saw its content in the IP6s jump ~60% to $3.50 vs the IP6. We estimate the additional smart codec socket could raise CRUS’ ASP by $2+ to ~$5.50 in the IP7 [iPhone 7]. Additionally, we believe AAPL likely includes the earbuds as an “in-box” feature. — Oppenheimer & Co. analyst Rick Schafer

Read more in the full article here.

MacDailyNews Take: Noise-cancelling earbuds in every iPhone 7/Plus box would be a compelling extra!

Apple developing completely cordless Beats earphones with charging case ahead of iPhone 7 – January 8, 2016
iPhone 7 said to be waterproof, replace 3.5mm headphone jack with Apple’s Lightning – January 8, 2016
The fastest Lightning cable is also one of the least expensive – January 8, 2016
Apple will drop headphone jack to make the iPhone 7 super slim, source confirms; wireless charging and waterproof, too – January 7, 2016
Petition demands Apple keep 3.5mm headphone jack in the ‘iPhone 7’ – January 7, 2016
More reports claim Apple has dumped the 3.5mm headphone jack on iPhone 7 – January 5, 2016
Philips debuts Lightning-powered noise-cancelling headphones, no batteries required – January 8, 2015
Why Apple may axe the 3.5mm headphone jack – June 20, 2014
Apple may be poised to kill off the 3.5mm headphone jack – June 7, 2014
Apple may ditch analog 3.5mm headphone jack for Lightning to make thinner devices – June 6, 2014
Apple introduces MFi specs for Lightning cable headphones, iOS software update to deliver support – June 5, 2014
Apple preps HD audio for iOS 8 plus new Apple In-Ear Headphones and lightning cable – May 13, 2014
Apple patents biometric sensor-packed health monitoring earphones with ‘head gesture’ control – February 18, 2014
Apple paves way for more affordable iOS accessories with lower MFi and Lightning licensing fees – February 7, 2014
Apple’s Beats, Bose settle patent suit over noise-canceling tech – October 10, 2014
Apple patent application details self-adjusting, noise-canceling earbuds – July 8, 2013

[Thanks to MacDailyNews Reader “David E.” for the heads up.]


  1. I find it ironic that even as investors are fleeing from AAPL, they are more than happy to prop up any company that is involved or even rumored to be involved with Apple.

    Honestly, if Apple is “doomed” how is getting business from them a positive?

  2. I have Sony devices with the noise cancelling built into the device. Just plug in compatible headphones and you are good to go.
    Beats having a giant box built into the cable to power the device.

  3. Soars 16% on rumor for supplying new iPhone 7 part….That’s the same iPhone that sold in record numbers that disapointed the annalists and wall st. And tanked AAPL right ???🙃🙃🙃

  4. I’m sure the SEC is on to this one. I mean, nothing gets by these people, right? they’re goddam professionals!

    ^^^ most comment sections wouldn’t need a closing tag

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