Most fans of American football “may not have ever heard of the Super Bowl Host Committee. And many likely assume that the NFL handles the arrangements for its own championship game, including financing it. In fact, neither is true,” Daniel Roberts reports for yahoo Finance. “The league assembles a new host committee for each Super Bowl, nearly three years in advance. It assembled the Super Bowl 50 Host Committee in September 2013, after San Francisco’s Levi’s Stadium won the bid to host it that May. To run the committee, it taps someone based in the host city, and the committee functions like an independent startup.”
“The host committee manages everything from public transportation to logistics for the game to financing it. And this year’s host committee received no money from the state government or local tourism authority, as is typically the case for host committees,” Roberts reports. “Instead, Super Bowl 50 was privately financed with money from blue-chip corporate sponsors. It has raised $50 million to date from sponsors including Apple and Uber, though the committee won’t disclose how much each individual sponsor gave.”
“Silicon Valley cachet — think of it as brownie points with local sports fans — may be the true draw,” Roberts reports. “View this year’s Super Bowl as the Tech Bowl: Levi’s Stadium was praised for its high-tech capabilities when it opened two seasons ago, is a short 15-minute drive from Apple’s campus in Cupertino, and the Host Committee even has an advisory board that boasts tech luminaries like Apple general counsel Bruce Sewell, SoftBank CEO Nikesh Arora, and Yahoo’s Marissa Mayer.”
Roberts reports, “There has also been speculation that the company might run an ad during this year’s game; it would only be Apple’s fourth Super Bowl ad ever.”
Read more in the full article here.
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